Searching for a Zoho email marketing review? Email marketing is one of the most important ways to carry out digital marketing campaigns.
It presents great results and the best ROI of all the digital marketing tools. The market is full of loads of email marketing platforms so choosing one is quite difficult.
Allow us to introduce you to one of the popular options on the market, Zoho Email Marketing. This post will tell you all you need to know about this platform including how it works and the different pricing plans. Let’s get started.
Zoho Email Marketing Pricing
One step you must take before choosing an email marketing platform is to find out the price of its different packages.
Zoho is one of the more affordable email marketing options available. It presents customers with four distinct plans, three for businesses, and one for agencies. Let’s check out the different plans, their costs, and what they promise.
Forever Free – N0 per month
This plan comes at no cost and allows you to send 6000 emails to 2000 contacts per month. This is a great idea for small businesses seeking a platform to reach out to prospects and existing customers. Here’s what you get from the Forever Free plan:
- Admin + 4 users
- Basic email templates
- Compliance check
- Reports and analytics
- Signup and popup forms
Standard – N675 per month billed annually
This plan allows you to have unlimited email addresses and send as many emails as you want per month. It comes with all the features available in the Forever Free plan and the following additions:
- A/B Testing
- Advanced email schedule
- Advanced email templates
- Advanced segmentation
- Dynamic content
Professional – N1,125 per month billed annually
The Professional Zoho email marketing plan is great for email marketing specialists or companies with very large email lists. It fuses the features from the previous two plans with the following:
- Autoresponders
- Campaign managerial approval
- Drag-and-drop workflow automation
Agency Plan – N151,200 per year
This plan is designed for large agencies with a minimum of 10,000 contacts on their email lists. It culminates all the features from the plans above with the following:
- Agency console
- Up to 10 clients
- License sharing
- Client invite
- Content sharing
Note that this plan offers an add-on of one client at N1,500 per month billed annually.
Is Zoho good for marketing?
No two customers are the same, even if they have similar needs. Because of this, you need to work with a unique all-in-one solution that can meet the various needs of your customers.
Zoho is a great platform to achieve this because it comes with an array of features that makes it great for marketing. Check out some of the features of Zoho below:
Webforms
Zoho presents you with webforms that make it easy to capture information from your customers via website promotions. You can create web-to-lead forms and add them to your landing pages using Zoho’s drag-and-drop editor.
Card scanner
Have you been losing business cards? All that can change with this feature from Zoho. It allows you to scan business cards and import them into its CRM with your smartphone. With this, you can send a lead an automated email before they leave your establishment.
Google Ad Campaigns
Zoho’s CRM helps to combine your sales data and Google Ad spending. This action helps you find out the ads, campaigns, and keywords that are attracting more customers. With this information, you can spend wisely on campaigns to get the best ROI and results.
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Email campaigns
Looking for a way to keep your leads engaged? Zoho’s email campaigns are exactly what you need. It has an array of templates that you can edit to send emails to your contacts.
This feature also comes with automation and analytics so that you can schedule emails and watch out for open rates, bounces, and clicks.
Zoho email marketing has several other features that make it one of the best all-in-one solutions for digital marketing regardless of your business size.
How do Zoho Campaigns work?
Zoho Campaigns were initially designed for small companies. However, they are quite robust and work well for businesses of different sizes. The question most business owners ask is, how do Zoho Campaigns work? An easy way to answer this question is by looking at its features.
Email editor
The editor is excellent and comes with loads of basic templates for you to choose from. You can create a highly customized email if you choose to via the HTML builder.
Adding text, images, videos, tables, HTML snippets, and buttons is pretty easy with the drag-and-drop editor. You can also add attachments, calendar invites, and polls to your emails.
Contact management
Zoho Campaigns allows you to add several custom fields (as many as you like) when adding contacts. Your choice depends on what matters to your business.
It also allows you to decide on the source of the contact such as social media, trade shows, cold calls, webinars, etc. With these, monitoring your campaigns becomes far easier. More than anything else, you can segment your contact lists based on the following criteria:
- Contact source
- Demographic data
- Purchase history
- Last purchase date
- Subscribe date
Autoresponders
This feature comes with several templates for you to choose from depending on your target audience and business goals.
The platform sends these automated emails based on customer actions like signing up for a product or service or not opening your emails.
Reports
Zoho Campaigns gives you access to reports for each campaign or based on your email list. You can access analytics on every aspect of your list. This includes campaign performance per list and list-specific data such as:
- Email opens per operating system, device, browser, and email client.
- Numer of forms and associated segments.
To this end, you can compare different campaigns by tracking:
- Performance over a defined period.
- Percentage and number of clicks.
- Percentage of opens.
- Opens by device, email client, and location.
Zoho Email Marketing-Conclusion
That’s it for Zoho email marketing. This platform offers you several exciting features to improve your digital marketing campaigns. Do you have any questions? Kindly drop them in the comments section below.