Technology keeps presenting us with different ways to market our businesses in the digital space that one can hardly keep up with. However, one means of digital marketing remains evergreen, email marketing. To achieve the best results with email marketing, you need to subscribe to an efficient email service provider. One that is making waves currently is Pabbly Email Marketing.
Would you like to about Pabbly, its features, pricing, and benefits? This post will provide you with sufficient information about this platform. Without further ado, let’s dive straight into the crux of this post.
What Is Pabbly Email marketing?
Pabbly is a digital marketing platform that presents you with an all-in-one solution for your digital marketing needs. You could view it as a SaaS that presents you with the integration of an array of external applications to achieve automation, segmentation, and effective marketing.
This platform seeks to reduce human effort in the marketing process as much as possible. By so doing, it provides more time for the business owner to handle other tasks.
As mentioned above, Pabbly is a culmination of different tools that perform different digital marketing functions including,
- Email marketing.
- Form application.
- Selling products (billing software).
- Form application.
- Pabbly Connect.
Since this post is focusing on email marketing, let’s discuss a little about this feature on Pabbly. The platform comes with an in-built email builder with a wide array of templates to make designing and crafting emails easy.
Asides from this, the platform allows you to schedule emails and send bulk emails. It also comes with an in-built SMTP server and integrates with over fifty external servers.
Why Use Pabbly Email Marketing?
Pabbly presents you with an all-in-one digital marketing solution. It focuses on automation to ensure that minimal human effort is involved in the marketing process.
So far, we have explained what the Pabbly email marketing platform is. However, the question that often resonates is, “Why use Pabbly?”
There are several benefits of using this platform and this section will beam the light on a few of them. Check them out below:
Effective nurturing of leads
Pabbly, like many other email marketing platforms, allows you to target customers more efficiently. It comes with an array of automated marketing tools to help you achieve the segmentation of your email list.
This way, you can send out targeted messages depending on their behavior on your website, their needs, and overall interests. With this, you will get higher engagements and attain a better email marketing ROI than before.
Analytics
What is email marketing or digital marketing without analytics? Tracking analytics is important if you are going to improve on your current results.
Excellence is always at the next level, so even if you are getting a high ROI currently, you should always look for ways to get better.
Pabbly offers you access to analytics that where you are doing well and how you should improve. You get a clear picture of your ups and downs so you can celebrate your wins and deal with your mistakes effectively.
Data management
This factor is essential to email marketing. You will always need an effective data management method to manage subscriber information properly.
This allows you to send personalized emails and target different segments of your email lists. Pabbly has a system that combines data from your different digital marketing efforts to help you attain the best results.
It tracks consumer behavior on different platforms including websites, social media, and email. Afterward, you can make use of this information in creating personalized campaigns.
Automation
You cannot separate email marketing, or any other form of digital marketing, from automation. We live in a fast-paced world with so many things to deal with per hour.
Trying to handle all your email marketing needs by yourself will only leave you struggling to catch up. Automation helps to boost customer lifetime value.
This means that they will patronize your brand several times because of automation. Thankfully, Pabbly email marketing offers you an array of features that make automation possible.
Higher lead conversion and ROI
Marketing is a very complicated part of running any business. It doesn’t have any boundaries and brings together several platforms.
Today, digital marketing involves the marketer making efforts through social media, pay-per-click, ads, and email marketing to mention a few.
All of these marketing processes cost money. Pabbly provides you with an array of tools that ensure higher ROI and improves your overall lead conversion rate.
Pros of Pabbly
Below are some of the pros of Pabbly email marketing:
- A wide array of automation tools.
- Internal tasks are completely free.
- Customized pricing plans.
- Integration with over 800 apps.
- Loads of video tutorials.
- User-friendly interface.
Cons of Pabbly
Despite having all these amazing benefits, Pabbly still has a few flaws. Some of them include:
- Lacks live chat support.
- Workflows don’t allow autosave.
- It doesn’t support mobile devices.
- Pricing options are so many leading to confusion in most cases.
Pabbly Email Marketing -Pricing
Pabbly email marketing prides itself in helping businesses save up to 70 percent on their email marketing campaigns. It is regarded as one of the most affordable email service providers on the market.
Like most other ESPs, it is a freemium app. This means that it has a free plan as well as a subscription model. You can also decide on receiving a customized quotation to match your email marketing demands.
You can choose to pay annually or monthly. There are slight variations in prices between both with the annual payment resulting in cheaper plans overall. Pabbly presents users with four plans and we will show you each one and how much it costs below.
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Free Plan
You can sign up for free on Pabbly. However, doing this allows you to access limited features only.
Rookie Plan
This plan costs $24 per month billed annually or $29 per month billed monthly. It allows you to send emails to as many as 5,000 subscribers. You can access the following features on the Rookie plan:
- 2X Open Rate
- Add Multiple SMTPs
- Auto-followups
- Autoresponders
- Connect External SMTPs
- Drag & Drop Email Builder
- Email & Chat Support Available
- Email Personalization
- Email Tracking
- Enhance Lead Capture
- Google Analytics Integration
- Import Emails
- Inbuilt Email Templates
- In-built SMTP Included
- List Management
- Marketing Automation
- MX Cleaner
- Send Emails To 5,000 Subscribers
- SMTP Routing
- Subscription Forms
- Unlimited Custom Field
- Zapier Integration
Pabbly Email Marketing-Pro Plan
This plan costs $41 per month billed annually or $49 per month billed monthly. It allows you to send emails to at most 15,000 subscribers per month. You enjoy all the features provided in the Rookie plan as well.
Advanced Plan
This plan is the costliest of all the Pabbly plans. It costs $83 per month billed yearly or $99 per month billed monthly.
The Advanced plan also allows you to send emails to 50,000 subscribers maximum every month. One of the main benefits of this plan is that pricing varies with the size of your email list. You also get to enjoy all the benefits of the Rookie Plan.
Pabbly Email Marketing -Features
Pabbly email marketing presents you with a wide array of features. This allows you to enjoy better engagement and email delivery. You can also improve your conversion rates with these features. This section will reveal some of the important features of Pabbly.
Marketing automation
Send emails based on specific triggers to improve engagements.
In-built SMTP server
Pabbly’s in-built server has an email deliverability rate of 98 percent.
List management
This feature makes it easy for you to manage all your subscribers in one location.
MX cleaner
This free tool helps you to get rid of spammed, bounced, or suspended emails from your list.
Email tracking
Use this feature to track the success of your email marketing campaigns. It also helps you analyze results based on different factors including sent, clicked, open, and unsubscribe.
Autoresponders
You can use this feature to send welcome emails automatically to new subscribers.
SMTP routing
This feature allows you to use multiple servers to send emails at the same time. The essence is to attain maximum deliverability.
Connect external SMTPs
Do you have an SMTP you have been working with? Pabbly allows you to connect to it using this feature.
Drag and drop email builder
You no longer have to spend several hours trying to design and craft emails. Pabbly’s drag-and-drop email builder allows you to achieve this feat in minutes.
Subscription forms
You can now build your email lists organically by adding a subscription form to your website easily. This feature makes it easy to capture leads that you can target to improve conversions.
2X open rate
Are you worried about non-open emails? This feature helps you send a follow-up email automatically to improve your open rates.
Pabbly Email Marketing-Conclusion
Pabbly is a great email marketing option, especially for businesses on a budget. It comes with flexible and affordable plans and an array of features to make your email marketing campaigns more successful. Do you have any questions about this email service provider? Kindly drop them in the comments section below.