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Mailchimp vs Mailerlite
Mailchimp vs Mailerlite

Mailchimp VS Mailerlite- which is the best?

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MailChimp vs Mailerlite comparison?

Mailchimp and Mailerlite are two popular email marketing tools that allow you to send emails with ease to promote your brand or boost sales.

But what’s the difference between these two? Is one better than the other?

 This article will provide all the info you need to make an informed decision about which email marketing tool to choose.

 We will consider the difference in terms of deliverability, pricing, ease of use, built-in tools, and many more.

 Mailchimp VS Mailerlite – Deliverability

Email marketing deliverability is the rate at which sent emails are delivered to the inbox of your prospect’s inbox. It is essential to consider because it determines the rate at which prospects will see your offer via email.

As a rule of thumb, a reliable email marketing platform should have a deliverability rate above 80%. Interestingly, Mailchimp and Mailerlite have a deliverability rate of over 90%.

Precisely, Mailchimp’s deliverability rate is 95, while Mailerlite has a 92% deliverability rate.

So, if this is the feature you are looking out for, then you can go with anyone among them.

Mailchimp VS Mailerlite – Pricing

Mailchimp and Mailerlite have affordable subscription services that provide templates, automation tools, newsletter design, and inbound marketing resources.

 However, one of the most significant factors that determine the monthly cost is the size of the mailing list.

 Mailchimp starts at $10/month and can go up to $499/month for larger lists. Conversely, Mailerlite starts at only $3.50/month with a 3-day free trial.

The pricing plan goes up to $20/month with unlimited mailings.

If you’re not sure which option is best for you, we recommend opting for Mailerlite because it has a lower price point and provides similar features as Mailchimp does.

 Mailerlite also offers monthly payments whereas Mailchimp requires upfront payment or annual billing plans.

 For smaller businesses or those who aren’t sure what they need, this flexibility might be beneficial.

Mailchimp VS Mailerlite – Ease of Use

Simplicity increases productivity. Therefore, you must consider the ease of use of an email marketing platform. Especially, if you are a beginner.

Having used both email marketing platforms for some years, I will tell you categorically that Mailerlite is simpler to use than Mailchimp.

 However, that doesn’t mean that beginners can’t use Mailchimp, it is just that it has a long learning curve than Mailerlite.

 If I’m to score the ease of use of both email marketing platforms, Mailerlite has 95% ease of use, while Mailchimp has 85%.

 Overall, both have a high score for ease of use.

Mailchimp VS Mailerlite – Templates

The templates are built-in features that help users to create stunning email designs. Both platforms have these features, but Mailchimp takes the day.

Yes, I’m yet to see the email marketing template you can’t find in Mailchimp. There are many of them, such as email marketing templates for bloggers, email marketing templates for artists, email marketing templates for authors, and many more.

The click-and-drop features of Mailchimp email templates make it easy for users to design emails that attract high attention.

This does not mean that Mailerlite has no built-in templates. Rather they are not as many and fashionable as the ones in Mailchimp.


Which Should I Choose?

The most notable difference is the number of people a business can send an email to. With Mailchimp, the monthly limit for new subscribers is 12,000 per month. With Mailerlite, this limit is 100,000 per month.

Mailchimp’s plans start at $10/month for 500 contacts and go up to $500/month for 100,000 contacts. Mailerlite starts at $1/month and goes up to $200/month depending on how many contacts you need.

For example, it costs $40/month for up to 5,000 contacts. If your contact list grows past 10,000 or 25,000 then you’ll have to upgrade your plan accordingly but the cost stays low.

Mailerlite also offers a free plan which includes 2000 emails sent per month.

 For small businesses with smaller budgets, this may be more appealing than paying more money upfront with Mailchimp to get access to more features (upgrades allow higher contact limits).

 Mailerlite allows customers to try their service without having to commit right away, so if you’re not sure what service will work best for your company then Mailerlite might be a good option.

 How Do I Change Mailchimp to MailerLite?

If after going through the features above and decide to change from Mailchimp to Mailerlite, then here is the procedure.

Visit the Mailerlite website create a new account, click on Start for Free and select the button that says New Account.

 You will be prompted to create a password for your account and after filling in the blanks and clicking Create Account, you are ready to log in!

 After logging in, select the app you would like installed on your mobile device. If you want MailerLite, scroll down until you see Download then tap it.

 Once the download is complete, you will see a notification telling you to open the application from your phone’s home screen.

 Open it and tap Link my Google Account then enter your Gmail username and password. Next enter the same email address associated with your Mailchimp account (or any other email service) so that they can send emails back and forth without any trouble.

What is the difference between Mailchimp and MailerLite?

Mailchimp and MailerLite are two of the best email marketing service providers on the market today.

However, both services differ in features that make them useful for different purposes. Consider what your needs are before choosing a provider.

 For example, if you have more than 2,000 subscribers or send more than 12,000 emails per month with high-volume campaigns then you may want to go with Mailchimp because they offer larger plan options.

On the other hand, if you only need to send 1-2 emails per week with few subscribers or less than 500 total subscribers then MailerLite might be the better option because they offer lower monthly rates and have no minimum requirements.

It’s worth noting that some users prefer MailerLite because it is a simpler interface that is easier to navigate.

In addition, it has automated tracking which will provide information about open rates and click through so you can see how effective your campaigns are.


In reality, your demand for a particular email marketing platform depends on your marketing need. It is a fact that both Mailchimp and Mailerlite are great email tools. So, the final decision on which to choose is left to you.

Israel Chima

Israel CN and his team of email marketing experts render email marketing consulting and implementation strategies for businesses of any level. We help businesses grow revenue by 1000% through email marketing. Also, we setup email marketing flows on the best email marketing platforms such as Klaviyo, Getresponse, Aweber, Zoho, and many more.
The most profitable marketing channel in the world is email marketing, so every business no matter the level needs email marketing now.

Check our services here
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