Mailchimp Email Marketing-Everything you Need to Know

I enjoyed the use of Mailchimp email marketing software for so many reasons. That is why I deem it fit to write everything I know about the platform here.

Table of Contents

Digital marketing keeps evolving with the frequent introduction of new tools. Regardless, none seems to have beaten email marketing in ROI, even social media and SEO.

Email marketing presents you with a direct channel to connect with your target audience at affordable prices.

There are several email marketing platforms including Mailchimp. In this post, I focus on explaining the details of Mailchimp email marketing, how it works, and the pricing. Grab a seat and let’s dive straight in.

What is Mailchimp in email marketing?

We begin by explaining the idea of Mailchimp. It is a platform designed to help businesses reach out to prospects and existing customers using email. This marketing automation platform presents an all-in-one solution for doing several things including:

Managing email lists.
Creating custom templates.
Access to loads of preset email templates.
Automation of emails.
Integration with other software, etc.

If your business is seeking to improve its email marketing campaign, Mailchimp is one tool you may consider.

Is Mailchimp good for marketing?

Before choosing a solution like Mailchimp email marketing, you want to know if it is a great option. Is this platform effective for email marketing?

Many digital marketing experts consider Mailchimp as one of the best in the game for several purposes, which I really confirmed. Here are some reasons why:

It is free for use for up to 2000 emails on your list. You can send up to 12,000 free emails monthly using Mailchimp.
There are over seven million users of this platform.
Integrates seamlessly with WordPress and other platforms.
Allows you to create HTML templates without coding.
One of the easiest platforms to use.
Presents you with a superior user experience.

In the end, Mailchimp isn’t just an email marketing platform for sending bulk emails. It doesn’t just present you with the option of sending emails and waiting for responses from your target market.

The platform is loaded with several features that help you improve your overall email marketing campaign while presenting you with great ROI.

How to Use Mailchimp for Email Marketing

Now that we have agreed that Mailchimp email marketing is a great idea, how do you use this platform? The first step is to sign up on the Mailchimp website for free.

You will find the button at the top-right corner of the window. Provide the necessary details like your username, password, and email address, then click “Create My Account.”

You should receive a confirmation link in an email sent to your inbox. Click on this link and provide some other important details to set up your account.

Great job, you now have a Mailchimp account. Let’s show you how to use this platform for your email marketing.

Here are other articles that may be of interest to you:

Navigate the dashboard

Understanding your dashboard is the key to unlocking the potential of email marketing with Mailchimp. The dashboard presents you with options to do the following:

Create campaigns and send email broadcasts.
Create an email list to store the email addresses of subscribers.
Build an audience by creating forms for people to sign up to your email list.
Invite colleagues.

Create an email list

After navigating your dashboard, the next thing to do is to create your email list. Doing this is pretty simple. The steps below will guide you:

Step 1: Click on “Create a list.”

Next: Provide the necessary information.

Step 3: Add a name that your subscribers will see. Make sure that the name is appealing else they wouldn’t sign up.

Step 4: Provide a “From” email. This email appears as the sender in your recipient’s inbox.

Step 5: Provide a “From” name. This name also appears in the recipient’s inbox as the sender of the email. You can use your name or business name.

Step 6: Add a reminder to show how the recipient signed up to your list. Doing this is important so that they don’t report your email as spam.

Step 7: Add your business information such as address and contact numbers. This helps the email client differentiate your email from spam.

Step 8: Choose your notifications.

Step 9: Save your settings.

Note: To fill your empty email list, click “Import Subscribers” or “Add subscribers” at the bottom to get an array of ways to add contacts.

Create a signup form

This form appears on your website. Visitors fill out this form to subscribe to your periodic newsletters. You will see several options when you click on the menu button. These options include:

General forms.
Subscriber popup.
Embedded forms.
Form integrations.

There are different ways to create your form. You can:

Build it.
Design it.
Translate it.

The last option comes in handy if you are using Mailchimp email marketing in a different language. You should then add the form to your website by any of the following methods:

Manually
Via plugin.
Other options based on Mailchimp integrations.

Create your email template

You have done great so far. Now, you need to create an email template for your emails. Mailchimp makes this process very easy with its drag-and-drop editor. Click on the “Templates” menu and select “Create Template” to view three different options:

Basic
Themes
Code your own.

After doing this, you can go ahead to create your email marketing campaign. Pretty simple, right? Let’s check out Mailchimp’s email marketing pricing below.

Mailchimp Email Marketing Pricing

Knowing the cost of using an email marketing platform is important. Mailchimp has four plans to choose from. Here’s what each plan offers and how much they cost.

Free – From $0

This plan presents you with every multi-channel tool you need to grow your audience. It pauses on sending emails once you reach the limit. This plan allows you to send 10000 emails for free each month with a daily limit of 2000 emails. Here’s what you also get:

Creative Assistant
Forms & Landing Pages
Mailchimp Domain
Marketing CRM
Website Builder

Essentials – From $11 per month

This option is great for businesses that only send emails. It allows you to send 10 times the plan’s contact limit. You get everything in the free version plus:

24/7 Email & Chat Support
A/B Testing
Custom Branding
Customer Journey Builder
Email & Landing Page Templates

Standard – From $17 per month

This plan presents you with data-driven optimization and automation tools to grow your business rapidly. It allows you to send 12 times the plan’s contact limit. You get everything in the essentials package and:

Behavioral Targeting
Custom Templates
Customer Journey Builder + Branching Points
Dynamic Content
Send Time Optimization

Premium – From $299 per month

This plan comes with advanced features to present pros with more customization. It allows you to send 15 times the plan’s contact limit. You get everything in the standard package plus:

Advanced Segmentation
Comparative Reporting
Multivariate Testing
Phone & Priority Support
Unlimited Seats & Role-Based Access

Mailchimp Email Marketing- Conclusion

That’s it for Mailchimp email marketing. Do you have any other questions? Kindly drop them in the comments section below.

See Next Post