Searching for a professional jewelry email marketing design?
Email marketing must be an essential part of every successful jewelry business, but they also come with challenges as well. You have to create emails that not only get people to open them but keep them opening and responding to your future emails as well.
What’s more, if you’re sending out emails about jewelry, you have the extra challenge of making your email look stylish and modern without appearing tacky or cheap.
The good news is that there are plenty of strategies you can employ to make sure your jewelry email marketing design looks appealing and doesn’t turn customers off before they even read what you have to say!
Let’s look at the design properly.
Jewelry Email Marketing Design best Practices
Pick the right colors
Choosing the right colors for your emails is important. It’s even more critical when your audience is largely in the dark ages (i.e., desktop computer users). The contrast between text and background matters a lot, especially when you’re dealing with low-resolution screens and fonts.
With this in mind, make sure that your text isn’t lost on light backgrounds or hard to read on dark backgrounds by ensuring there is enough color contrast between them. When using text boxes, try different font sizes and weights.
Play around with the spacing of your lines too; sometimes varying line lengths can make all the difference in how easy it is to read.
Craft a strong subject line
Crafting an engaging subject line can help ensure that your email is opened and read, so it’s worth the time to do it right. Consider some ideas below.
- A title that speaks to their wants or needs e.g. Hello, Here’s What You’ve Been Looking For!, You Need This In Your Life
- A descriptive title
Design elegant banners
There are a few things to keep in mind when designing banners for your Jewelry email marketing campaigns. You will want to make sure that your banners promote the appropriate products at the appropriate times of the year.
You will also want to work with retailers who have agreed not to engage in cross-marketing with other retailers within the same industry, or co-regulate retail pricing with other retail businesses.
Make sure to maintain consistency of design and messaging across all banner ads you create. The logos, color schemes, fonts, images, and messages should be uniform to help build brand recognition among consumers.
The best way to do this is by using an easy-to-manage template from an email marketing provider like Constant Contact.
The way your banner ad looks is just as important as how it’s written. Keep it simple! Use high-quality images and strong graphics.
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Let Customers See Your Products From Different Angles
The way your items are displayed in a picture can help influence customers. Make sure to include pictures of each side of your jewelry and pictures that show the materials it’s made from.
It’s important to take close-up shots too so customers get a good look at those shiny gems or intricate designs. Showing off your work will only make you more popular.
Mention what social media sites you’re active on: You might be already doing this, but also make sure to post photos on all of the social media sites you’re active on, like Instagram, Facebook, Pinterest, Twitter, and Google+.
The more people who see your stuff, the better! Use hashtags to generate new interest in your products as well. There are many tools out there that you can use for scheduling posts if posting manually becomes too much work.
Never Force To Buy
No one wants to be guilted into making a purchase decision. So, it’s important that your promotional email content is geared towards the customer benefits and not just about the product.
Focus on telling them what they will receive from you once they’ve decided to make a purchase, like free shipping or free returns.
Mention the personalized service too! It might seem counterintuitive to mention price in an email marketing campaign but when done right, mentioning pricing can help in closing sales. Be sure to mention any promotions and how much savings are available.
You can also offer additional discounts by creating coupon codes that customers can redeem through links in the email copy.
The most important aspect of your jewelry business’ success is word-of-mouth advertising. If people enjoy their shopping experience with you, then chances are they’ll tell their friends about it as well.
To this end, it’s imperative that you focus on delivering great customer service every time – otherwise, your hard work could quickly go to waste.
One way to ensure this happens is by setting up two lines for phone calls: one for orders and another for inquiries or general questions.
Jewelry Email Marketing Design- welcome emails
Jewelry welcomes emails are the best way to welcome new buyers and subscribers to your store. Remember, they’re on your site, so don’t be afraid to offer a special coupon or promo code.
And always give the recipient an option to sign up for your newsletter if they want it. In order to have the most effective marketing campaign possible, make sure you use personalized messaging in all of your communications with customers.
Be personal with them, but also give them the right information in order to make a purchase. Never forget that these people are coming into your store because they want what you have and they need guidance from you in order to find it.
They’re giving you their time and attention, so treat them well by making sure that the customer service is excellent.
You can do this by not only greeting them in person when they enter your store but also follow up with a personalized email after their purchase. Send them messages like Hi.
If they contact you about something related to their purchase, then reply as soon as possible. The goal is to create loyalty between yourself and your buyer through excellent customer service.
Jewelry Email Marketing Design-Conclusion
Time to take your marketing game to the next level! Start designing your emails now with these tips and tricks.
That is why we have put together this guide to help you create an jewelry email marketing campaign. With a little creativity and effort, your business can thrive! So what are you waiting for?
