How to Use Omnisend Email Marketing
How to Use Omnisend Email Marketing

How to Use Omnisend Email Marketing For Beginners

As an email marketing specialists I can tell you that Omnisend is among the top email marketing platforms on the market. This platform allows you to create email campaigns that are consistent with your brand while helping you to drive brand awareness and sales.

There’s one question most brands hearing about Omnisend for the first time ask. They all want to know how to use Omnisend email marketing. If you have the same question on your mind, this post should help you out because I have written it based on many years of experience with the it..

Step-by-step Guide to Using Omnisend Email Marketing

Omnisend has a wide array of features to help your brand develop the best email marketing campaigns. This guide will show you how to set up your email campaign from scratch using Omnisend.

New email campaign

Before we go on, you should note that this guide will only work for the classic email builder. Here’s how to begin a new email campaign on Omnisend:

Step 1: Go to the Campaign tab and click “New Campaign.”

Step 2: Click on “Create new campaign.”


This module allows you to define how your emails look in the recipients’ inboxes. You will need to sort out several settings including:

Subject line: This is how the email appears in the inbox before the recipient opens it. Getting your subject line is essential as it determines whether or not the recipient will open the email.

Sender’s email address: Recipients always want to know who they are getting an email from. Ensure that you add a professional email here so that you don’t come across as dubious.

Preheader: This short text follows the subject line. It helps to clarify the subject and attract the attention of the recipient to read the text in your email.

Responsiveness: Ensure that you check that your email is responsive on all devices. This improves user experience and makes it easier to read your emails regardless of the device the recipient uses.

Once you are done with all these settings, click on “Next” at the bottom of the page.

Choose your email template

One of the major selling points of Omnisend is that it has a plethora of email templates. Choosing a template begins your journey into creating the visual experience of your emails.

You can choose from any of the Standard Templates available. After doing this, you can begin to explore all the other customization options available.

From adjusting the positions of blocks to changing colors to suit your brand and message. The email builder is pretty flexible and the drag-and-drop option makes your job far easier.

Adding content

Now that you have a template to work with, it is time to add content to your email. Remember that you have the drag-and-drop option for a smoother experience.

We suggest that you begin with adjusting colors and picking font borders. After this, check out the advanced features under the “Custom design” tab.

You can then add content blocks and provide the content you want in your email. Note that each content block has two tabs namely, Design, and Content.

Omnisend has a Product Picker feature that allows you to add pictures of your products to your emails. Asides from pictures, it also adds descriptions and prices for each item.

After adding all the information, you should add your email footer. Here, you need to add a physical mailing address as specified by the Canadian Anti-Spam Law (CASL).

To make it easy, add your store’s address details in the Settings tab and Omnisend will include it in your emails by default.


Great job so far, you are almost done with setting up your email campaign on Omnisend. This stage requires you to choose who receives your email. You can decide to send the email to your whole list or a specific segment of your list. Note that Omnisend only sends emails to addresses that are subscribed to your list.


Congratulations, you have your new email campaign all set up. This is the final stage and you need to decide whether to send the email immediately or schedule it for later.

After you have figured this out, click on Send, and your emails should get to all your recipients in five minutes maximum. For first-time users, it may take a bit more time due to Omnisend’s verification process

Why You Should Consider Using Omnisend Email Marketing

In this final section, let’s discuss a few reasons why you should consider using Omnisend email marketing. Check them out below:

Easy to use

User-friendliness is among the top factors to consider when choosing email service providers. Omnisend’s platform is very easy to use. You take just a few minutes to sign and onboarding is just as easy. The interface has a clean design that is responsive to different devices.

Premium automation capabilities

Automation is another important factor that determines the choice of an ESP. Omnisend comes with premium automation capabilities. With this, you can set up custom automated messages or use the ones pre-built on the ESP. The good news is that you don’t need to understand coding to use these features.

Centralized platform

Have you been finding it difficult to track the different channels your customers use in contacting your business? Omnisend solves this problem easily with its centralized dashboard.

This dashboard combines different communication channels including online presence, email, SMS, and social media in the same location. Now, you don’t have to struggle with finding how prospects contact your brand. This platform also makes the personalization of emails possible.

Product picker

This is arguably Omnisend’s biggest selling point. The product picker feature allows you to add products to your newsletters directly from your online stores.

This feature also picks the pictures, descriptions, and prices of the products and automatically inserts them into your emails. You can achieve all of this with a single click, with no need for coding.

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How to Use Omnisend Email Marketing-Conclusion

That’s it for how to use Omnisend email marketing. This post has shown you how to set up email campaigns and the reasons why you should use this platform for email marketing. Kindly drop your questions in the comments section if you have any.

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