Are you looking to start an email marketing company but do not know where to start?
Do not worry anymore, for you’ve found yourself on the right page. In this article, I will give you detailed guidelines on how to start your email marketing company.
If you don’t know, you can make loads of money helping small and medium enterprises create and manage email marketing campaigns.
If you’re still wondering how possible it is, then pay attention to the report by Hubspot.
According to HubSpot, there are 4 billion daily email users. Think about this for a moment. The world population is estimated to be 7.96 billion currently.
In that is the case, it means over 50% of the world population use email marketing, not just once in a blue moon, but daily.
HubSpot also reported that 37% of brands are increasing their email marketing budget. And 77% of marketers have seen an increase in email engagement over the last 12 months.
So, if you’re still thinking about whether starting an email marketing company is a wise idea, I would tell you, “hell yes, it is!.”
Now, I would understand if you don’t know where to start. But trust me, by the time you’re done with this post, you’d surely be on your way to getting things started.
What Is An Email Marketing Company?
An email marketing company is a business that offers email marketing services to other businesses. You can offer services like lead generation and nurturing, content creation, and campaign management. There is a wide range of services you can offer to your customers.
Most business owners know they need email marketing to move their business forward. But they do not have the skills to make that happen. That is where your email marketing company comes in. provide them these services, and they’d be willing to pay you handsomely for it.
Steps To Start Your Email Marketing Company
Identify Your Target Audience
This is the first step in starting almost every business. You have to identify those who need your services.
There are companies with a fully functional digital marketing department, and there are those who do not even know what email marketing is all about.
These sets of companies shouldn’t be on your list at all. Well, except you are willing to do the tough task of educating the latter on what email marketing is. Then, hopefully, they will employ your services when they know the benefits involved.
But your full focus should be on those companies who know the benefits of email marketing but probably lack the skill set to drive sales with it. It would be easier to convince this set to hire your company.
Prepare A Business Plan
When you’re done identifying your target audience, go ahead and set up a business plan. This is important because you need to understand the numbers behind the business you want to start. The risks involved, the benefits, the competitiveness of the market, and the marketing strategies needed to break in.
You need to know all these to be fully equipped for this business. And only a well-prepared business plan can give you an objective view of the information you need.
Obtain A Business Operation License
Depending on your country, you’d need an operating license. You need to register your business to be given the license to operate.
You can register it as a sole proprietorship, a partnership, or a corporation. If you want to run a freelancing platform, you might not really need to get the company registered to start taking gigs.
As I said, it depends solely on the country you are operating from.
Purchase An Email Marketing Software
The next logical step is to purchase email marketing software. This will, to a great extent, determine the success of your business. Some platforms are easier to navigate and even support a huge client base.
You might be managing a database of over a million subscribers. So, choosing an email marketing software that allows you to handle all your clients’ subscribers without stress will be ideal for your business.
Here are my best picks, in no particular order:
You can as well do your research before settling for any of them.
Create A Website
Setting up a website will present you as an authority in this business and help market your services.
If you plan to set up an email marketing company, you should at least show you know what you’re doing. You can do this by setting up a website, generating your leads (in this case, it will be the small businesses who would need your services), and nurturing them to become paying customers.
Create A Marketing Strategy
Every business needs a functional marketing system to excel. Apart from setting up a website, you should have other marketing strategies to help sell your services to prospective customers.
Remember, you’re running an email marketing company, so email marketing should be at the top of your marketing strategies.
Financial Implications Of Starting An Email Marketing Company
As much as you’d make money from this business, you should also know that starting an email marketing company has financial implications.
You’d be using premium email marketing software, and believe me, and it doesn’t come cheap. Salesforce, for instance, charges as high as $3,750 a month for its corporate premium services.
Though cheaper options are available, you can only go for the best if you’re managing email campaigns for several businesses.
However, you can start small and upgrade as your client base increases.
Other costs include business registration, website creation, and detailed marketing. However, you should take solace in that you’d be tripling or even making as much as 10X of your initial expenses as soon as clients start coming.
How To Promote Email Marketing Company
To promote your email marketing company, create a website, build an email list, nurture your prospects and sell your services to them.
Yes, if you’re to promote other companies’ businesses using email marketing, you should use it to promote yours too.
Wrapping It Up
Email marketing is a goldmine. Many businesses are leveraging it to grow their finances from merely 5 figures to over 8 figures. Many of them do not even know the power of email marketing yet.
You should be right between these businesses and their customers. Show them what email marketing can do for them, and they’d be glad to hire you to do it.
Frequently Asked Questions
What Skills Do I Need To Run An Email Marketing Company?
To run an email marketing company, you must have a good idea of a sales funnel. You also need to understand how email marketing software programs work.
Good knowledge of content creation would also be an added advantage. But most importantly, you need to know how to market your services.