How to Craft a Sales Email Design Template and Samples
How to Craft a Sales Email Design Template
How to Craft a Sales Email Design Template

How to Craft a Sales Email Design Template and Samples

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Crafting a sales email design template requires loads of practice. Your templates must be exciting enough to attract the reader’s attention and captivating enough to keep them reading until the end. Many times, sales experts end up crafting very long sales emails that don’t deliver the desired results.

How do you craft a sales email design template that delivers the results you seek? This post will provide guidelines and samples to help you float a high-performing email marketing campaign to achieve your goals.

Crafting a Sales Email Design Template

Business owners and salespeople sometimes have to craft sales email design templates. While these templates are perfect for reaching out to your audience through emails, they can do more. For example, you can use these templates to craft LinkedIn InMail messages.

When designing templates, you should make them easily customizable. This way, you can quickly tweak them to suit different needs, purposes, and recipients.

You should also be as detailed and straightforward as possible. Provide a proper description in case someone else has to work with the template.

That being said, let’s check out some important guidelines to help you craft top-notch sales email design templates.

Figure out your objectives and strategy

The first step to designing a high-performing sales email template is to figure out your objectives. Why are you creating this template and what do you hope to achieve with it? Once you know your objectives, you can set up a proper strategy to help you achieve them.

Some common goals of email marketing campaigns include:

  • Generate more leads.
  • Schedule calls.
  • Qualify leads.
  • Retrieve information.
  • Discuss partnership opportunities, and so on.

Here are a few strategies you can employ to achieve your email marketing objectives:

  • Reference mutual connection.
  • Praise a contact for their recent success or accomplishment.
  • Highlight your brand’s unique value proposition.
  • Note similar interests or attributes.
  • Cite recent events that you think the recipient would love to be part of.

Note that the strategies above will only get you through the door. The content and design of your email will determine if you will achieve your aim.

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Craft your subject line

About 47% of all email recipients say that they open emails because of the subject line. This indicates that the chances of your recipients reading your emails largely depend on the quality of your subject line.

An email subject line should present your brand’s value proposition, identify your purpose, cite the solution to a problem, or combine all three. Here are a few examples to further explain this idea:

  • Unique value proposition
    • Subject line: Ready to help [recipient’s name] with [service or solution] through [specific differentiator]
  • Mutual connection
    • Subject line: I noticed you are also connected to [name of mutual connection], I’d like to connect
  • Praise for recent success or accomplishment
    • Subject line: Great job on the recent [name of the project or accomplishment]
  • A recent event they might have an interest in
    • Subject line: Hello [recipient name], Are you aware of [recent event]

Always ensure that you work with personalized subject lines as much as you can. Studies show that they are more effective than any other type of subject line with a success rate of 22%. Using this type of subject line catches the attention of the recipient easily.

Personalize your opening line

The opening line of your email covers the greeting or salutation, introduction, as well as a personalized statement (if you have one). Here’s a typical example of an email opening line:

Hello [recipient name],

My name is [insert your name], [job title or role] from [provide the name of your organization or brand]. We provide [introduce your main product or service offerings] for [state your target market].

After you complete your introduction, bring your unique strategy into play. This may be any of the strategies we have outlined earlier in this post.

Communicate value

So far, you have done well to introduce yourself and hold the reader’s attention with your personalized message. The next step is to tell them why you are writing. What are your intentions and what value do you intend to offer?

You can be very direct with your intention. For example, “I am reaching you because of a new partnership opportunity/promotion/solution.” You shouldn’t beat about the bush so that you don’t lose the reader with the fluff.

State your value such that it is similar to what you have in your elevator pitch. It should be convincing enough to make the reader choose you over the competition. Ensure that your value proposition is straightforward.

Include a CTA

You should never craft a sales email design template without a call to action. It leads the recipient to take the next step that you need them to.

Ensure that the CTA is quite universal to your different templates for uniformity and brand recognition. Finally, ensure that the CTA is easily understandable for your audience.

Sample Sales Email Templates

Below are some sample sales email templates you can tweak for your purposes:

Highlighting unique value proposition

This is one of the easiest templates to adopt. Use it as a sales introduction email, especially when you need to attract a new lead’s interest.

Subject line: [State the unique value you will provide to {Recipient’s name}]

Hello [recipient’s name],

I noticed that [add something about the recipient that you reckon would make them perfect for your offering]. [Explain your product or service offerings].

[Describe your unique value proposition and competitive edge].

I’d like to schedule a call [describe your intentions for this call].

[Initiate a Call to Action]

Best regards,

 [Name], [Job title]


[Contact details]

Mutual connection

Use this type of email to establish rapport and get favorable responses from recipients. You can cite people they are familiar with that you also know. Here’s an example:

Subject Line: [Cite mutual connection]

Hi [contact name],

[Cite the mutual connection or a decision-maker and something you know about the recipient (although this may not be necessary)].

[Explain your value proposition, product or service offerings, or intentions for sending the email].

[Add a Call to Action]

Thank you,

[Name], [Job title]


[Contact details]

How to Craft a Sales Email Design Template-Conclusion

That’s it for how to craft a sales email design template. This post has provided helpful guidelines and some samples to help you out. Feel free to drop your questions if you have them in the comments section below.

Israel Chima

Israel CN and his team of email marketing experts render email marketing consulting and implementation strategies for businesses of any level. We help businesses grow revenue by 1000% through email marketing. Also, we setup email marketing flows on the best email marketing platforms such as Klaviyo, Getresponse, Aweber, Zoho, and many more.
The most profitable marketing channel in the world is email marketing, so every business no matter the level needs email marketing now.

Check our services here
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