Searching for free autoresponder email marketing services for your small business? We have your back with this article.
When should a new subscriber to your email list receive a welcome email? Immediately! Why? So many businesses are struggling to catch every lead they can find and improve customer retention. You need to be more proactive with your email marketing since the customer lifecycle is reducing by the second.
Autoresponder email marketing services help you to send emails very quickly. They automate your business’ email outreach so that you can reach out to prospects in an instant. This way, you build and improve relationships with every lead you attract.
What are Autoresponders?
Before diving into the crux of this post, let’s quickly discuss autoresponders. Autoresponders are automated, pre-defined emails sent based on visitors’ actions.
They work with triggers and aim to push leads towards conversion. You can send autoresponders as either single emails or in an email sequence. The trigger you choose and the goal of the email are what determine this.
Autoresponder email sequences are also known as drip campaigns. They come in handy when you need a lead to perform a series of tasks or operations leading to a conversion.
Triggers are actions that prompt autoresponder emails or email sequences. Examples of triggers include link clicks, signups, or product purchases.
Why do you Need Autoresponders?
An autoresponder allows you to reach people on your email list through automated emails. Top email marketers work with autoresponders, either as single emails or through drip campaigns.
Here’s an example of how you can use autoresponders. Imagine you have a new website coming up. You can create an autoresponder that sends a sequence of emails to your subscribers leading to the website going live.
Another way to use autoresponders is to welcome new subscribers to your email list. This is one of the most common uses of this type of email. If you run an e-commerce store, autoresponders can help you to educate your subscribers about products, discounts, coupon codes, etc.
Autoresponders aim to ensure lead retention through instant engagement. Once a lead engages with your brand, they expect an instant response.
The challenge here is that you may not always be available to offer this response. Autoresponders ensure that you can even if you aren’t there at the moment. All you need to do is set up your email, choose the triggers, and the ESP does the rest.
Top Free Autoresponder Email Marketing Services
Usually, autoresponders come as part of the features of email marketing software. Many of the popular email service providers have free plans that are great for small businesses and testing the waters.
The truth is that you may need to invest some money in your email marketing campaigns as your brand and email list grow. While we wait for that to happen, here are our top free autoresponder email marketing services:
Getresponse Autoresponder
This is the top free autoresponder email marketing service for every beginner. You have to use every premium feature for free for 30 days. It is my favourite because it is very easy to use. The customer support is top notch even as a free user.
I can’t say much about this email marketing software than to say go and try it yourself.
Click Here to check it out
Free Autoresponder Email Marketing Services -Mailchimp
Most email marketing specialists consider Mailchimp to be the most popular email marketing platform in the world. It is an all-in-one digital marketing suite that allows users to access some of its features on its free plan.
The brand has a great reputation on the market because of its wide array of features. Its standout feature is the ability to manage target audiences and segment email lists.
Pros
- Allows you to send up to 12,000 emails to 2,000 subscribers in a month.
- Wide array of autoresponders.
- Behavioral targeting.
- Integrates with a plethora of apps.
- Drag-and-drop email builder.
- Loads of email templates.
- Built-in CRM.
Cons
- Email templates are pretty basic.
- Unavailability of multi-step autoresponder sequences.
SendInBlue
This platform was designed to meet the email marketing needs of small and medium businesses. However, it has grown in popularity over the years to become one of the top ESPs in the world. It comes with a wide array of features and is GDPR compliant as well.
SendInBlue has several advanced automation options allowing you to create the best trigger-based emails. One of the top benefits of this platform is that you can pair it with your SMS marketing under the free plan. The platform is also easy to use on both mobile and desktop, making it one of the most user-friendly ESPs around.
Pros
- Up to 300 emails daily to unlimited contacts.
- Advanced automation features.
- Wide array of autoresponders is available.
- User-friendly email builder.
- Integration with SMS marketing.
Cons
- The free plan doesn’t offer so many email templates.
- Poor analytics on the free plan.
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SendPulse
This is another very powerful digital marketing solution that offers an array of channels. It presents users with different features to enjoy a customized user experience. As such, you can craft automated, personalized emails as well as build several email lists.
One of the main benefits of this platform is that its features are the same across all the plans. The only catch is that you will be paying more with larger email lists.
This platform is great for small businesses, email marketing novices, and specialists in email marketing. It has a very rich feature set despite the cap in the autoresponders on the free package.
Pros
- All-access to the different features on the platform regardless of the plan you choose.
- High sending limit of 15,000 emails to 500 contacts per month.
- Easy-to-use email builder.
- Access to analytics.
- Email segmentation and A/B testing are available.
Cons
- Limited integration.
- Only 20 MB of media storage space.
Omnisend
This email marketing platform was designed specifically to meet the marketing needs of e-commerce websites. It is a healthy mix of different marketing streams including social media, SMS, and emails. This platform aims to help e-commerce businesses drive maximum impact through their marketing efforts.
You can create engaging autoresponders using Omnisend’s visitor workflow triggers such as product purchases and cart abandonment. It also allows you to create different campaigns including new buyers, website visitors, subscribers, and repeat buyer campaigns.
Pros
- Allows you to send 2,000 emails a day and 15,000 emails per month to unlimited subscribers.
- Easy-to-use email builder.
- Loads of email templates.
- Access to signup forms.
- A/B testing.
Cons
- Limited integrations.
- Not completely mobile-responsive.
- Limited automation.
Moosend
Experts recommend Moosend’s autoresponders because of the wide array of features available. This platform free plan offers features that are very similar to what you get on paid plans of other ESPs. If you are looking for an email marketing solution for experimentation, Moosend is your best bet.
Pros
- Allows you to send unlimited emails to 1,000 subscribers per month.
- All-access to autoresponders.
- Top-notch segmentation.
- A/B testing.
- Loads of templates.
- Easy-to-use email builder.
Cons
- Very few native integrations.
Free Autoresponder Email Marketing Services-Conclusion
That’s it for our list of free autoresponder email marketing services. This post has introduced you to the idea of autoresponders and why you should use them.
It also showed you a list of ESPs that offer the best free autoresponders on the market. Feel free to drop your questions in the comments section if you have any.