I am going to provide you with holistic Emma email marketing review based on my experience with the platform.
For novices, email marketing might be old-fashioned. However, I am telling you that it is still the most efficient method of digital marketing.
Over the years, we have been introduced to several email marketing platforms including Emma.
What do you know about Emma Email Marketing? In this post, I will tell you everything about Emma email marketing platform, its features, pricing, support, and how to use it. Grab a seat and let’s get to the crux of this post.
What is Emma Email Marketing?
This question is quite popular, especially among those hearing about the platform for the first time. Emma is an all-in-one cloud-based email platform development to provide email marketing solutions.
You can create email marketing campaigns and track the performance of each campaign. Also, you can use this solution on several devices such as tablets and smartphones.
Asides from creating email campaigns, Emma allows you to segment your audiences using several factors including:
- Tenure
- Spending history
- Demographic
- Location
Using these segments for your campaigns helps you to get the best results. Tracking performance metrics is also very important in email marketing.
Emma Email Marketing provides insights into your analytics for an entire campaign or individual emails. You can view these insights via the reports feature or through your dashboard.
Emma Email Marketing Platform Features
Now that you know about Emma Email Marketing, let’s take a peek at some of the features of this platform. Check them out below:
Emma HQ
This feature is one-of-its-kind and it allows users to organize and manage emails across several locations.
The tiered platform comes with campaign management, template and asset sharing controls, an approvals dashboard, and multi-account reporting. You can find all of these on the Emma HQ activity dashboard.
Email analytics
As mentioned earlier, improving your email marketing campaign is almost impossible without access to analytics. Emma understands this and presents you with the email analytics feature for access to insights.
This feature promises robust analytics that allows you to learn more about each subscriber. Beyond this, it provides clear steps on how to improve your campaigns. The good news is that everything is easy to understand, even for a novice. This feature comes with:
- Response dashboard.
- Mailing score.
- Click map.
Email editor
The basis of a great email marketing campaign is designing gorgeous emails to win the hearts of your subscribers.
Emma presents you with a drag-and-drop editor that makes designing your emails a stroll in the park. This editor allows you to beam the light on your content in exciting ways so that the recipient finds it easy on the eye.
One of the biggest advantages of Emma’s email editor is that it has a mobile design mode. This means that you don’t have to sit at your desktop to design your emails.
You can do it on the go with your smartphone or tablet. Also, you can visualize different mobile optimization options while experiencing your ideas turning into emails.
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Automation
Your customers have different preferences. As such, you need to deliver the right email that suits their preferences every time.
Email marketing performs best when it is timely, relevant, and personal. The marketing automation suite allows you to tick all three boxes easily. With automation, you can:
- Trigger emails based on each subscriber’s activity.
- Send a perfect follow-up email.
Segmentation
Getting the best results requires you to split your email lists into segments. Doing this makes it easier to target leads based on their needs and preferences.
This way, your email marketing campaigns will succeed and present better ROI. Emma Email Marketing has a list segmentation feature that allows you to split your list into segments based on:
- Last purchase date.
- Purchase behavior, etc.
Brand controls
This feature ensures that you protect your brand’s equity to build trust in your target audience. It comes with centralized asset management and template style locking.
You also have access to robust approvals so that no one ever misrepresents your brand. All of this helps to improve brand awareness, brand identity, and customer loyalty.
User permissions
What is an efficient email marketing platform without the ability to manage permissions to suit different roles?
Emma is designed for teams so it comes with a feature that allows for scalability and crucial control. There is a tiered account structure along with user permission settings to ensure that none of your campaigns is run without the required approvals.
Emma Email Marketing Pricing
There are three different pricing levels from Emma Email Marketing. This section will show you these pricing levels, their cost, and what they promise:
Pro – From $99 per month
This package works for email marketing specialists of all levels with emails as its core focus. You can send emails to 10,000 contacts and it comes with the following features:
- 1 workflow for email automation
- 2 role types under user permissions
- 5 users
- A/B content testing
- API access
- Deliverability support
- Drag and drop email editor
- Dynamic content
- Email template gallery
- Help Center
- Integrations
- Pre-send email testing
- Real-time reporting and analytics
- Segmentation tools
- Signup forms
- Training videos
+Plus – From $159 per month
This package is for growing brands that need to gain more sophistication and control of their email marketing campaigns.
It also allows you to have 10,000 contacts with an annual contraction. This package comes with all the features of the pro package along with:
- 1:1 onboarding support
- 25 users
- 5 role types under user permissions
- Custom event-driven automation
- Landing page builder
- Signup forms
- Technical integration set up
- Trends reporting
- Unlimited workflow for email automation
Emma HQ – $299 per month
This is a more robust package that comes with everything promised by the two pricing levels above and the following features:
- 1:1 onboarding support
- 6 role types under user permissions
- Account and user permissions
- Activity dashboard
- Approvals dashboard
- Private branding
- Template and asset manager
- Template style locking
- Tiered account structure
- Unlimited users
- Unlimited workflow for email automation
Emma Email Marketing Customer Service
Understanding an email marketing platform might take some time, even for email marketing specialists. Emma understands this and has provided support and training resources to help you out.
These resources are easy to understand, even for a novice. From webinars to blog articles talking about everything that you need to know about Emma email marketing.
For personal inquiry on any issue, you can visit the Emma email marketing contact us page
Emma Email Marketing-Conclusion
That’s it for Emma email marketing. This post has explained what this platform is, its different features, and its pricing plans. Do you have any questions? Feel free to drop them in the comments section below.