Email Marketing Tools for Small Businesses Free and Paid Plans
Email Marketing Tools for Small Businesses
Email Marketing Tools for Small Businesses

Email Marketing Tools for Small Businesses Free and Paid Plans

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What are the best email marketing tools for small businesses either free or paid version? Truth be told, a small business owner has a lot to think about. From trying to raise capital to match the efforts of the competition and properly managing marketing campaigns.

Amidst all of this, they must follow the trend and improve their email marketing efforts. To do this, they must find a suitable email marketing tool for their business. The good news is that there are so many email marketing tools for businesses in this category on the market.

And most of them have a free plan that can help you start before migrating to the paid plan.

Best Email Marketing Tools for Small Businesses

It’s 2023 and email marketing is growing in strength more than ever before. If you ever thought email marketing was outdated, you should think again.

Figures show that email marketing is more potent than social media and other forms of marketing. There’s a wide array of email marketing tools for small businesses to choose from in 2023. We have put together a list of the best in our opinion in no particular order below:


Mailchimp is easily the most famous email marketing tool on the market. It is a top-rated email marketing service that is perfect for small businesses and freelancers as well as budget-conscious startups.

This tool presents a straightforward platform that is easy to navigate and use. It comes with both free and paid plans as well as loads of email templates and automations.

The drag-and-drop editor makes designing an email from scratch a stroll in the park. There’s only one downside, it requires you to double-confirm your registration, a process most users don’t like.


Benchmark is recognized for its incredibly powerful email marketing suite. However, when you consider that you have access to almost all the features on this platform for free, it is just mind-blowing.

Similar to Mailchimp, Benchmark has a drag-and-drop editor that makes creating email designs very easy. You also have access to reporting tools and light automations on this platform. Other things you enjoy include social media integration, heat mapping, and Google Analytics.

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Sendinblue is one email marketing tool that presents a perfect mix of functionality with affordability. The CRM section of this tool is well-developed. This platform also offers great segmentation, automation, and integration possibilities.

While Sendinblue is very easy to use, its platform is not as easy to navigate as Mailchimp. However, this platform excels in SMS marketing and also provides access to email templates. Similar to the platforms earlier discussed, this tool has a free plan and several very affordable paid plans.


If you are after flexibility and fluidity in creating and running email marketing campaigns, then you should look no further than Convertkit. This platform promises increased productivity and great performance while helping you to save time and effort through its automation options.

Convertkit is very easy to use, it is functional and very powerful, and it is very affordable. One of the biggest pluses of this platform is that you don’t need to know any coding to fully enjoy its benefits. The drag-and-drop editor makes creating professional emails very easy.


Most experts recommend that small business owners seeking to dive into email marketing should try Omnisend. This platform has gained the attention of several small businesses all over the globe because it provides access to a wide array of email marketing features.

Omnisend offers robust features that are great for creating and running efficient and effective email campaigns. There is a wide array of email templates on this platform that you can easily customize to suit your purposes.

This platform also allows for A/B testing and advanced reporting like most of the platforms on our list.

Factors to Consider When Choosing an Email Marketing Tool

So far, we have shown you some of the best email marketing tools for small businesses in 2022. There are several others so choosing the perfect tool for your business can become very difficult.

While there is no one-size-fits-all email marketing tool, there are a few factors to help you choose the right one for your brand. We will show you a few of these factors in this section:


One of the most important features you must look out for in any email marketing tool is integration. An email marketing platform should work with the different apps that you use for your business seamlessly.

Email marketing requires a lot of collaboration as you will need to import and export large volumes of data. Examples of such data include marketing information and client data.

This information helps you to develop essential campaign reports. Integration allows you to move this data around with ease while helping you to manage your marketing on different apps through the email platform.

A/B testing

Finding the best email marketing template and content is no easy feat. You need a platform that allows you to test different options to find the perfect design and content for your target audience. A/B testing allows you to carry out such tests and provides quantifiable and detailed metrics to help you make your decision.

With this capability, you can easily optimize each marketing campaign. It helps you to test subject lines and email design templates. This way, you can send valuable content and increase your ROI significantly.

Email analytics

Email marketing helps you to promote your brand as well as its product and service offerings. With the right strategy, you will not only increase sales, but you will also expand the reach of your organization and improve brand recognition.

To achieve all of this, you need to know what you are doing right, and where you must improve your strategy. Email analytics provide such information. Any email marketing tool that you will consider should have top-notch email reporting capabilities.


That’s it for our list of email marketing tools for small businesses in 2023. This post has also shown you some factors to consider when choosing an email marketing platform. Do you have any questions? Feel free to drop them in the comments section.

Israel Chima

Israel CN and his team of email marketing experts render email marketing consulting and implementation strategies for businesses of any level. We help businesses grow revenue by 1000% through email marketing. Also, we setup email marketing flows on the best email marketing platforms such as Klaviyo, Getresponse, Aweber, Zoho, and many more.
The most profitable marketing channel in the world is email marketing, so every business no matter the level needs email marketing now.

Check our services here
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