Email marketing can be an invaluable tool for every business, but it does have its pitfalls. Whether you’re just starting out or you’ve been at it for years, there are email marketing tips and tricks to improve your email marketing game.
Understanding the tips and tricks will help you create effective email campaign that ensure high ROI.
Here are the best tips and tricks that will help you turn your next email campaign into one that makes you proud!
Email Marketing Tips And Tricks
Choose the Best Email Marketing Platform
The first step to a successful email marketing is choosing the best platform. There are thousands of email marketing platforms, so making the right choice for business owners is usually a difficult task.
To help out, we have analysed the top email marketing platforms on the market, and came up with the best for business owners.
By our analysis, the best email marketing platform is Getresponse. It is user friendly, and come with built in email marketing templates that help users greatly.
Above all, the customer support is super fast, and that ensures that you will get support at any point when using the software.
Know Your Audience
Before you send any email campaigns, take a few minutes to do some research on your target market. That will help you identify their problems. Also you need to knwo why they click on your emails?
Understanding all these will help you tailor content and offers that suit your audience. Not just sending marketing messages, but sending relevant marketing messages.
As an example, if you want to sell something related to fitness equipment, then it would be smart to ask which of their goals your product helps them achieve. It’s about connecting with them at an emotional level.
You should know what their pain points are, what their dreams are, how they interact with products or services like yours.
You should also know what words and phrases they use frequently in social media channels like Facebook and Twitter – all this information can give you insight into how best to engage them.
Be enthusiastic, conversational, and include a benefit. Not only will the subject line grab their attention with the first few words, but they’ll also know why they should read your email. Introduce yourself as a person who understands their pain points and has a solution for them.
Send them to your website where they can opt-in and you can continue the conversation in an email follow up sequence.
Did you know that 25% of all emails are opened on mobile devices? Include links that are easy to tap or swipe on these devices so they don’t have to copy/paste into their browser.
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Call to Action
Give them one main action and make it clear how long they have to take this action (usually a 24 hour window).
Include a deadline for when this offer expires. If you don’t give time frema, sometimes they won’t do anything at all! Try shortening your CTA from sign up to sign in.
Don’t forget Social Proof – Sharing testimonials from happy customers is always effective. Ask for feedback often by asking what’s going well and what could be improved.
Send Benefit Tailored Messages
Think carefully about the message you want to send. You should think about what it is you are selling and what benefits people will see by purchasing your product or service.
Next, work on building a list of potential customers.
Use free e-mail services like Yahoo! or Gmail to find people in your desired audience who have opted in for content and newsletters that may be relevant to your product or service. Finally, once you have found the right audience and set up an account with these e-mail providers, start creating segments.
These can be based on age range, demographics, interests, location and many other categories so that your campaign has a higher chance of being effective with those who fit into those specific groups.
Once you have built out your segmentation, choose which CTAs to put on each individual group’s email. For example, if someone fits into a segment that is too old for your product or service (65+), then don’t use any CTAs related to discounts or sales because they won’t benefit from them at all. Instead, use messages that promote security such as links to take advantage of online identity protection services.
Personalize your Emails
Personalizing your emails is essential to gaining followers and customers. Start by adding your reader’s name in the subject line. Keep their first name if you have it, otherwise use their full name.
Try to find common interests in the area of content that you’re sending out or ask questions that they might be interested in.
That way, readers will feel like you’re speaking directly to them rather than talking at them.
A great way to start a conversation with potential new customers is by reaching out through social media with links on the company’s latest blog post or recent podcast release.
After all, people are more likely to open an email from someone they follow on Twitter than one they don’t know at all.
Keep it short and sweet
Create segments of your email list and send targeted messages to each group that you build. For example, if you sell shoes for both men and women, make two groups and send out targeted marketing emails accordingly.
To make it easier on yourself, find a way to automate these messages as much as possible. Keep in mind that it is not one size fit all when it comes to email marketing– tailor your messages to suit the needs of the individual groups!
Don’t Overwhelm with Links
If you have a lot of messages to send out, resist the urge to overload recipients with links. Too many links will most likely make your reader annoyed and decrease their click-through rate. It’s best to keep it under three in one email.
Plus, if there are too many links in an email, people may be concerned about clicking on them for fear of getting viruses or being redirected elsewhere.
Additionally, if your reader is going through an inbox full of emails from other people (i.e., from other newsletters), then they may not even read past the first link that they see before scrolling down to find something else worth reading.
Email Marketing Tips And Tricks-Summary
- Find email addresses of people who are interested in your product or services by networking with others in your industry, cold calling, or buying lists of prospects.
- When writing an email to a potential customer, identify the person as well as their company and address the reader by name.
- Organize the information in your message into concise paragraphs. Use bulleted points and graphics to make important points stand out. -Include links to related content on your website.
- End each email with a sentence that encourages readers to take action (such as Click here for more great tips!). Make sure you include a call-to-action button so they can easily find what you want them to do next.
- Never send unsolicited emails. People may not appreciate receiving messages from you if they don’t know who you are or what you’re offering.
With these email marketing tips and tricks you can have a good start