There are many email marketing templates for software companies provider. So, making the right choice is usually hard, especially for beginners. To help out, we have made this post available for you.
Email marketing helps businesses interface easily with customers, leads, and prospects. One of the most important aspects of this type of marketing is developing email design.
Many email specialists have a problem with this phase either because they don’t have the time to design, or they aren’t talented in this area. This is where email marketing templates come in handy.
You can make use of email marketing templates to create professional and polished emails for your marketing campaigns. The result of this is more engagements and higher conversion rates. This post will discuss where to find the best email marketing templates for software companies.
Where to Find the Best Email Marketing Templates for Software Companies
Have you been struggling to find unique and compelling email marketing templates for your software company? The easiest place to look is in the catalog of email service providers. We understand how difficult this might be so we have done all the work for you. Here are five ESPs with the best email templates for software companies:
Zoho Campaigns – Best Value for Money
Do you want value for money when it comes to running email campaigns? Most experts will suggest that you look towards Zoho Campaigns. This platform presents you with a unique pricing model.
Its model is so flexible that you either pay based on your number of subscribers or the number of emails you will be sending monthly.
Since we are talking about email templates, Zoho Campaigns presents you with over 200 templates to choose from. In addition, you enjoy seamless integrations with the wide array of Zoho apps. Some of the features on Zoho Campaigns include:
- A/B testing.
- Drag-and-drop builder.
- Send time optimization.
- Zoho Campaigns footer in the free plan.
EmailOctopus – Best for Simplicity
EmailOctopus is renowned for the simplicity of its platform. Simplicity is very important, especially when using email templates.
If you want easily customizable templates and an email builder that allows you to drag and drop content and images, emailOctupus is the way forward. These are the main selling points of EmailOctopus.
Since this platform has just three email templates, choosing a template for your emails shouldn’t be so difficult. The beauty is that you can transform any of these templates to suit your brand and the message you want to send.
While this platform is pretty bland compared to what other platforms present, you don’t have to spend ages trying to figure working with it out. Here are a few features of EmailOctopus:
- A/B testing.
- Drag-and-drop builder.
- EmailOctopus watermark on free plan emails.
- Send time optimization.
MailerLite – Best with Analytical Features
Improving your email marketing campaigns will be almost impossible without access to the right analytics. MailerLite presents you with this advantage so that you can get better with your campaigns to attain more success. This platform offers you unlimited emails per month and multi-variable A/B testing on its most affordable plan.
MailerLite has an array of over 100 email marketing templates. You can choose any of these templates and customize them to suit your purposes.
The challenge is that outside its templates and the analytics, everything else seems basic on MailerLite. As such, it is perfect for small software companies that are just learning to use email marketing. Below are some of the features of MailerLite:
- A/B testing.
- Drag-and-drop builder.
- MailerLite logo on all free plan emails.
- Send time optimization.
Constant Contact – Best for Small and Medium Businesses
Email specialists that are familiar with Constant Contact will agree that this ESP is not a regular email marketing platform.
It presents you with several benefits, one of which is the wide array of integrations, especially with social media platforms. These integrations make it easy for you to run fully comprehensive campaigns to reach your target audience.
Constant Contact understands that small businesses shouldn’t be restricted by email limits. Because of this, the platform offers unlimited emails and more than 100 email templates on all its plans. This is perfect for a small or medium software company. Some of the features of Constant Contact include:
- A/B testing.
- The constant Contact footer can be removed by request.
- Drag-and-drop builder.
- Send time optimization.
SendGrid – Best for Reliability
Reliability is one of the factors you should look out for when choosing an email marketing platform. While SendGrid has only 41 email templates, it guarantees you top-notch deliverability and reliability.
The templates on this platform are very stylish and easily customizable. You can bet that they will look great and provide several transactional features for your campaigns. All three pricing plans offer you access to its 41 templates. Here are some of the features of SendGrid:
- A/B testing.
- Drag-and-drop builder.
- Send time optimization.
Choosing the Best Email Marketing Templates for Software Companies
Knowing where to find the best email marketing templates for software companies is great, but it is not enough. You need to know how to choose the templates that suit your brand and marketing goals to achieve success. Here are a few tips to help you out:
Know your target audience
Your email campaigns are not for the general public. As such, you must first figure out who your campaign is targeted at before choosing a template. Without this information, choosing the right template is almost impossible.
Figure out your objective
Why do you want to send out that email? You cannot send out emails blindly and expect your campaigns to yield great results.
Figure out if you want to advertise a new product or service or if you want to inform your subscribers about your latest discounts. Use this information to choose a suitable template.
Responsive templates
Not all email templates are responsive. As a software company, you should know the importance of having responsive templates. Recipients should be able to read your emails on any device they use. Choose templates that will work on desktops, tablets, and smartphones.
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Email Marketing Templates for Software Companies-Conclusion
It is no secret that email marketing has the highest ROI of all digital marketing methods. Choosing the right template is a major part of this success rate.
This post has shown you where to find the best email marketing templates for software companies. You have also learned how to choose the best templates for your campaigns. If you have any questions, you can drop them in the comments section.