Email marketing software drip campaigns? Have you ever been in a situation where you have excess email campaigns to manage? You have to send nurture emails to this list, welcome emails to this other list, and then send sales emails to another.
It can be pretty exhausting, I know.
That is why, in this article, I will introduce a powerful email marketing feature that makes everything relatively easy for you.
With the email software drip campaigns feature, you can manage as many campaigns as possible without losing much sleep.
So, what are these email marketing software drip campaigns? Well, stay with me; let’s find out.
What is an Email Drip Campaign?
An email drip campaign, also known as an automated email campaign, refers to a string of emails that get sent automatically to contact when he performs a certain action. Drip campaigns also include scheduled emails.
Scheduled emails are already prepared emails that will be sent automatically at a later date. Examples of such emails are the emails sent on special days like Christmas, New Year, or public holidays.
Email drip campaigns reduce the burden that comes with email marketing and make it more fun and effective.
It helps to actualize the aim of ensuring the right information is delivered to the right contact and at the appropriate time.
You know, you can’t send a welcome email to a new subscriber after one week of joining your email list. That is what drip campaigns do for you.
They ensure every new contact receives a welcome email immediately, and any contact that has items in the cart receives abandoned cart emails.
So, how do you do an email marketing drip campaign?
How to do an Email Drip Campaign
To do an email drip campaign, following these steps will be very beneficial to you:
Know Your Target Audience
This is very important when setting up a drip campaign. You have to know your audience well enough. This would help you know the kind of triggers you can use for them.
A well-defined and segmented audience will make it easy for you to personalize your emails to them. You will know the right information to send to them and the right time to send them.
Knowing the right time to send an email is very important when setting up your drip campaigns. And understanding your audience means you’d know how to set up automated emails that are based on their actions.
Know Your Campaign Goal
It is always important you have a SMART (Specific, Measurable, Achievable, Realistic, Time-based) goal. This means you have specific and realistic expectations from your campaigns and can easily measure them based on a particular time frame.
Set a goal for every drip campaign you want to set up and monitor it consistently.
Write Your Email
Once you’ve known your audience and have a clear campaign goal, it will be easy for you to write the needed emails.
You should write your emails in a way your audience would find them informative, fun and personal. They should have a feeling you had them in mind when crafting the email.
Plan Your Campaign
Now, this is where you structure how the entire email automation will take place. Your drip campaigns can be based on the two kinds of triggers:
- Action-based trigger and
- Demographic-based trigger.
When a contact performs a specific action, they should trigger an email. For instance, your software should send an abandoned cart email when a contact adds an item to a cart and leaves it for 6 hours. And if he doesn’t respond by returning to make a purchase, another email should be sent in about 24 hours.
Also, demographic-based triggers could prompt birthday, Christmas, Ramadan and other demographic-based celebration emails.
In addition, you should also plan the frequency of automated emails they can receive at a specific time. It would be best to plan your audience segmentation, campaign goals, email sequence and triggers ahead.
Launch Your Campaign
Your goals are set, the drip campaigns planned and set up, and it’s time to launch. Once you’ve launched, monitor the results and see if the triggers are effective.
If there are changes to be made, do them. Tweak, and iterate until the goal is achieved.
Email Drip Campaign Ideas
These ideas will help you get the best out of your Email Drip Campaigns:
Use Compelling Headlines
Compelling headlines have a way of drawing your subscriber’s attention. Upon seeing your headline, they should feel like they will miss out on great information or deal if they don’t open it.
Use your headlines to attract attention, pique interest and create a sense of urgency.
Clear and Strategically Placed Call-to-action
Too many call-to-actions will end up confusing your subscribers. And you know, a confused customer never buys.
So make sure you use only the CTA relevant to the goal you plan to achieve with a campaign.
Personalize Your Emails
There’s a way you can personalize your drip campaigns, and they would not seem automated. That is why audience segmentation is very important.
When your audience is perfectly segmented, you can easily personalize your emails to them.
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Example of Drip Campaign Emails
The kind of drip campaign emails you send to your contacts depends on the goal you intend to achieve. Here are a few campaign examples that you can apply to all situations:
Welcome email is the message you send to subscribers once they join your email list. This email aims to introduce yourself and your business to them once again, make them feel welcomed and tell them the next thing to expect from you.
You can also structure a special email to your contacts who made their first purchase from you.
It is a known fact that over 50% of subscribers do not make a purchase immediately after they join an email list.
You have to nurture them and get them to trust you before they can make a purchase. Engagement emails come in handy in this regard.
You use engagement emails to educate, inform, communicate and build a solid relationship with your audience.
No Activity Emails
No activity emails are sent when a subscriber joins your email list and does nothing afterwards. You send them no activity emails to know what keeps them from interacting with you and how you can make them active.
Abandoned Cart Email
This email is sent when a subscriber adds items to the cart and does not check out after a while.
You know, people’s attention span has been reportedly low recently. Someone might be on your page this second, and their attention is on something else in the next second.
Abandoned cart emails are sent to let them know they have a purchase they are yet to complete.
To make this even more irresistible, you can offer them discounts. This is to get them to purchase if they are discouraged by the price.
You send recommendation emails to subscribers who have made a purchase.
Most times, people do not know there are complementary products to the ones they purchased. It is your duty to email them, recommending a product or products that will complement the one they bought.
Email Marketing Drip Campaign Software
Here is the list of email marketing drip campaign software that will make your drip campaigns easy and effective for you:
Email Marketing Software Drip Campaigns-Conclusion
Drip campaigns are a sure-fire way to boost leads and conversions. They are a proven and effective tactic for managing multiple email campaigns. Lead nurturing becomes easy with drip email campaigns, as you can reach out to multiple leads.