Email marketing jobs? Because of the high conversion rate of email marketing, companies want to always make the best out of it.
This leads them to invest so much more into email marketing. And you know what this means, right?
The more money you put into email marketing, the more output is expected. And to actually ensure that output is actualized, email marketing jobs are created.
Also, email marketing companies are tasked with delivering maximum results for their clients. This would require extra hands, as one person can’t be tasked with the responsibility of managing several clients’ email campaigns.
So, you see, there are opportunities out there in the email marketing industry.
What are Email Marketing Jobs?
Email marketing jobs are the positions taken by email marketing specialists whose duty is to use emails to make sales.
In these positions, you have email marketing managers, copywriters, lead generation specialists, etc.
Taking up one of those roles doesn’t mean you’d handle everything alone. As an email marketer, you should work hand-in-hand with the sales unit of the organization. This will help you know the products that are being promoted.
How to Get an Email Marketing Job
To get email marketing jobs, first, you have to acquire relevant marketing skills. Being a marketer will give you basic knowledge and experiences.
Knowing what lead generation is all about and how to go about it, knowing how a sales funnel functions and how to build one. These are relevant skills you need to acquire.
In addition, you should also know how to build a successful email marketing campaign. Knowing email marketing strategies and the best platforms for effective email marketing will be an added advantage for you.
Now, once you’re sure you can build a successful email marketing campaign from start to finish, the next step is to search for email marketing jobs.
There are two ways to go about this. First, you can start by drafting out a resume and applying for email marketing jobs on different job platforms.
Secondly, you can do cold email outreach. What this means is that you’ll find a way to get the email addresses of those in charge of the marketing departments of the organizations or companies you want to work with. Then you craft short and compelling email pitches and forward them.
You can do this consistently until you land a job.
Alternatively, you can search for jobs by doing exactly what you’d be doing in those jobs. That is, get an email marketing software, generate leads, build an email list, nurture the leads and sell your skills.
The difference now is that your leads would be the marketing managers and CEOs of the companies you’re looking to work with. All you have to do is keep on dishing email marketing secrets to them until they reach out to you.
Believe me, once you nurture up to a thousand email contacts, you’d get at least two or three persons who would be glad to pay for your services.
Email Marketing Jobs Salary
According to Comparably, the median salary of email marketing specialists in the United States is $62,150. The salaries range from $29,050 to $120,460.
That shows that email marketing jobs are among the highest paying jobs. As always, experience and expertise determine how much you can lay claims.
Where to Get Email Marketing Jobs
There are different platforms where you can go in search of email marketing jobs. Below, we will discuss a few of them and how you can strategically position yourself to be seen in them.
Job Platforms
There is no better place to search for email marketing jobs than platforms already in place for job seekers. Recruiters go to these platforms and place adverts for job openings in their organizations.
To stand out on platforms like this, you must sign up with them and set your profile up. Most times, the platforms won’t project your profiles to recruiters until it is fully completed with all the relevant information recruiters need.
So, setting up an appealing profile is one way to be seen on these platforms. Another thing to do is to apply for jobs aggressively. Look out for email marketing jobs that suit your preferences, and apply to as many of them as possible.
Examples of these platforms are:
- Indeed
- Glassdoor
- Flexjobs
- Ladders
- AngelList
- Scouted etc.
Freelance Platforms
Freelance platforms are safe havens for those who love working from home. And the beauty of email marketing is that you can work from anywhere in the World.
As an email marketing specialist, your services are in high demand on those platforms. All you need to do is create a compelling profile, build a powerful portfolio and search for gigs.
The beauty of those platforms is that the more jobs you do, the more reviews and ratings you get. The more your reviews and ratings, the more you’re seen as an expert in the field.
And once you’re seen as an expert, your profile will be suggested to clients seeking expert freelancers in your field. At a time, you’d stop applying for gigs as recruiters come to you themselves.
Examples of freelance platforms are:
- Upwork
- Freelancer
- Fiverr
- Toptal
- PeoplePerHour
- Behance
- Flexjobs
- Company Websites and Socials
Another place where you can get email marketing jobs is the websites or social media accounts of companies that need your services.
These platforms present you with information about the company’s decision-makers. The contacts of the CEO, marketing manager, human resources manager etc., can easily be seen on the company’s website.
All you have to do is pick your preferred means of communication and reach out to them.
Email Marketing Jobs-Conclusion
Email marketing jobs are everywhere. But just like in other jobs, you have to be really intentional before you get them.
You may ask, how do you become intentional? You become intentional by acquiring the relevant skills and going out in search of jobs.
Email marketing is an evergreen industry. However, you need to constantly update yourself to ensure you give your employers the best service.