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Email marketing for Artists
Email marketing for Artists

Email Marketing For Artists

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Welcome! Here is everything you need to know about email marketing for artists.

As an artist, you know that your success is going to be determined by how many people see your work. To maximize your exposure and your chances of standing out in the crowd, it’s important to engage with your fans and potential clients directly through email marketing campaigns. 

This guide on email marketing for artists will take you through everything you need to know to get started using email marketing as a tool to connect with your audience and grow your business.

Email Marketing For Artists-Overview

One of the most successful online marketing strategies is email marketing. Your list of contacts or followers, such as Twitter, Facebook and Instagram followers, when used in conjunction with the creative skills you are best known for can be a highly lucrative way to market your business. 

It’s like targeted advertising that you’ll receive in your inbox instead of spam email. But how do you get started? Where do you find people who will want to follow your work?

Where should you spend time on social media? What should I put in my emails? How often should I send them out? These are all good questions! Here is everything artists need to know about getting their business off the ground through email marketing.

How do you get your Email List?

It’s important to build your email list as a foundation for all of your marketing campaigns. When you initially release a new product, announce an upcoming show, or want to send a special discount just for subscribers, you can email your list to notify them. 

Ideally, the best way to start building your list is by using Google forms when someone signs up for one of your products or shows. 

That way, you’ll have their name and email address on file so that if they’re interested in more from you in the future, they can subscribe with a single click. Another strategy is to create sign-up form on your website where people can opt-in with their information.

What Is Email Marketing?

email marketing is a cost-effective, low-maintenance way to reach your target audience. Providing timely and relevant updates can be the difference between someone looking at your work once and purchasing it, or they’ll look at it just out of curiosity but then forget about it until they happen to see your work again. 

With email marketing, you’re staying in their mind so they remember who you are when it’s time for them to make a purchase. Here are some steps that will help you craft an effective email campaign that will not only save you time but also get results!

Key Steps to Email Marketing Success

  1. Design a personalized subject line.
  2. Use a catchy, short title to pique their interest.
  3. Mention why they should read your email (in the first paragraph)
  4. Provide high-quality images that show your work
  5. Give them easy ways to contact you for more information

Include compelling links in your signature and end with a simple question or call to action. Be wary of spam filters and provide accurate contact information in every email sent out. Be sure to proofread all emails before sending them out, as mistakes can be costly. 

Spend time on personalizing each email according to the recipient’s preferences so they feel like they are receiving a personal message from you.

Ensure all links included in your emails lead back to the page you want readers to visit. End with a simple call-to-action so recipients know what actions will make them happy if completed!

Why do I need to go for Email Marketing as an Artist?

E-mail marketing is one of the most cost-effective ways to promote your work because it enables you to reach out to customers across all mediums (desktop, laptop, tablet and mobile) without having to spend time on delivering different messages. 

With that said, your email should have an easy opt-in form with just a few required fields. Ask for their name and email address – that’s all. 

The key is getting them to sign up by making the process as easy as possible. And once they’ve signed up, make sure you don’t bombard them with emails constantly.

Studies show that marketers who overuse email marketing can turn off users from ever opening emails again. So, be careful not to send more than one email per week – even if it’s packed with new content.

The last thing you want is someone unsubscribing before they ever get to see your latest piece of art! Make sure each newsletter is relevant so people will look forward to reading what you have in store for them next week!

How do I Advertise Myself as an Artist?

Knowing how to market yourself as an artist and provide information about your work is important in today’s competitive environment. Knowing the best ways to get attention will ensure your art is seen and valued by others. 

There are several ways you can use email marketing to promote your art and get noticed by potential buyers. Here are some steps for success: 

  • Set up an email newsletter with Mailchimp, Aweber, Constant Contact, or other popular service. Include links to your online store, blog posts on your latest projects, upcoming exhibitions and events at galleries that represent you, or any interesting news. These newsletters should be sent out once a month at most so they don’t end up clogging people’s inboxes.
  • Use social media sites like Facebook and Twitter to create awareness of what you’re doing with links back to your website.
  • Create a blog post highlighting new work or upcoming events where people can find out more about what you do. Link to your blog from Facebook, Twitter, and all of your emails.
  • If you have a mailing list set up through one of the services mentioned above, include the link to sign up on every page of your site. You can also include it in all outgoing emails with sign up for my mailing list included in subject lines and text fields. Think creatively when designing ads, promotions, and incentives. If you need help deciding which ones might be best for your own unique circumstances contact us here!

Email Marketing For Artists-Conclusion

And that’s a wrap! Now, you’re ready to craft your own email marketing plan for artists. If you have any questions or need any help getting started, I’m always here. All of the information mentioned in this blog post can be found in my guide to email marketing for artists.

Israel Chima

Israel CN and his team of email marketing experts render email marketing consulting and implementation strategies for businesses of any level. We help businesses grow revenue by 1000% through email marketing. Also, we setup email marketing flows on the best email marketing platforms such as Klaviyo, Getresponse, Aweber, Zoho, and many more.
The most profitable marketing channel in the world is email marketing, so every business no matter the level needs email marketing now.

Check our services here
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