Why do you need an email marketing design architecture? Does it help in increasing campaign ROI? Read on as you learn the basics.
Email marketing has been around forever, and that’s because it works. In this article, we’ll go over how to design the architecture of your email marketing campaigns.
That includes how to identify the right creative style, how to craft the right headlines, and how to write enticing copy. Getting these thing right ensures high click through rate and opening.
If you follow the email marketing design architecture here when designing your next email marketing campaign, you’ll be sure to see an increase in click-through rates (CTR) and conversions as a result. Let’s get started!
Building An Email List
The first step in email marketing is building the list or getting people to subscribe to your offer. So, how do you get that done?
It is by building a simple web page having a web form with a great free offer to your visitors. The free offer should be so entacing that your site visitors will not hesitate giving you their emails addresses.
After that, you should Provide them with relevant, valuable information that will educate them more about your product or services. You do that by sending blog posts, news articles, deals or discounts, and other goodies that are tailored specifically to their needs.
One last tip is to ensure you make the sign-up process clear, easy, and quick so people don’t feel like they’re giving too much away.
Creating CTA’s In Your Emails
Your ultimate goal for email marketing is for the subscriber to take some action after reading your email. They might click on a link to purchase a product, or they might fill out a form that will add them to your newsletter list.
But whatever the case, your campaigns should include call-to-action (CTA) buttons throughout each email as well as in the subject line of every campaign you send.
CTAs are also known as clickable links and should be set up so it’s easy for subscribers to find what they need without having to search through all of your content.
The most effective CTAs are relevant and tailored to specific audiences.
Choosing The Right Colors For Your Emails
So, we know it’s important to pick colors that are easy on the eyes. But what does that mean? And how can you go about picking the right colors for your email marketing campaign?
We’ve got a few pointers for you in this blog post! First of all, you’ll want to avoid using too many different shades of one color.
That will just make things too busy and hard to read. Second, stick with cool tones or warm tones–you don’t want something neutral or in between.
Third, stick with no more than three different colors total (unless they’re contrasting). You also don’t want something monochromatic–that’ll be too boring! Instead, try combining two complementary colors.
Remember that people use contrast to differentiate sections of text from each other. If you have white text on a black background, your reader may have trouble reading it because the difference is low.
Likewise, if you have black text on a white background, the contrast is high. Therefore, always use high-contrast text against low-contrast backgrounds!
Writing Good Copy
Content is key to great email marketing, so you need to pay much attention to your copy. In addition, You need compelling graphics, a well-structured layout, and more to capture your audience.
Great copywriting has never been more important than it is now.
No matter how great your content is if you don’t have an engaging copy that gives your readers a reason to click through, then you’ll be missing out on a lot of potential business!
Make sure that you’ve got good headlines and subject lines because those are what will catch people’s attention in their inboxes.
The body text should also flow smoothly from one paragraph to the next so readers can follow along easily. A recent study showed that readers spend an average of 8 seconds scanning each email they receive before deciding whether or not they want to read it, so having well-organized headers can help attract their attention quickly.
Tracking and Analyzing Your Results
It’s crucial to monitor the success of your campaigns by measuring metrics like click-through rates, conversion rates, and bounce rates.
Tracking and analyzing these metrics will allow you to identify which aspects of your campaign are succeeding or failing, as well as provide ideas for what may need tweaking.
Plus, it also allows you to track progress over time – an excellent way to see how improvements are affecting conversions.
You can do this in Google Analytics with something called funnels. A funnel is a series of steps that represent the user journey through your site.
In Google Analytics, you’ll be able to measure conversions at each step in the funnel and find out which steps are converting better than others.
Personalize Your Emails
One of the most important aspects of any email marketing campaign is to remember that these are all personal. In other words, an email that is sent out to a group should be different from one that is sent out on a one-to-one basis.
The tone, length, and content will be different as well because you are differentiating based on the audience and how many there are.
Test Your Emails Before Sending
An important aspect of designing an email marketing campaign is testing the emails before sending them out. We would suggest including three to five variations of text, imagery, or layout in your email marketing campaign to increase the chance that the campaign will convert.
The first step in this process is to create a simple A/B test by splitting the recipient list into two equal groups and then sending one group one version of the email and another group a different version.
You can then compare open rates, click-through rates, unsubscribe rates, and other metrics for each variation you tested.
From there, you’ll be able to see which design converts better and make changes accordingly. Another thing we recommend in email marketing design architecture is segmenting your lists so they only receive content they are interested in.
If people do not want to receive certain content it can lead to bad engagement numbers as well as wasted time on both ends of the conversation.
Email Marketing Design Architecture-Conclusion
Thank you for reading! I hope these tips will help make your email marketing design experience easier. Please don’t hesitate to get in touch with me at any time if you have any questions about how to create beautiful emails and what fonts or images work best for your campaign.