Are you looking for email marketing customer journey the convert prospects to customers easily?
Email marketing has long been one of the most effective ways to connect with customers and earn their loyalty, but only if it’s done correctly.
To make sure your email marketing strategy achieves high results, build an email marketing customer journey that keeps customers happy from signup to engagement and conversion. Here’s how to do it right!
Let’s start by understanding what an email marketing customer journey is, which is also known as an email journey.
What is an Email Journey?
An email marketing customer journey is the path a customer takes through their inboxes and actions before, during, and after engagement with your brand.
A single customer could go through various journeys at different times in order to successfully achieve their goal.
For example, if a customer wants information about your product, they might start by browsing your website before they read your emails.
But then if they want more information or want to buy, they will go through the additional steps needed. Steps such as reading reviews online, and many more.
That is why you need to know prospects purchasing behavior so you can present them with the right message at the right time.
Always remember that It takes several interactions before someone becomes a customer. The process of the interaction is known as the customer journey.
How to Build Email Marketing Customer Journey
Understand your customer’s needs
The most important thing you can do is understand what your customers are looking for, or their problems.
Once you know this, you can direct the rest of your marketing efforts toward supplying them with the exact solutions.
The more targeted your marketing messages are at fulfilling the needs of individual groups within your customer base, the more successful you will be.
Therefore you must take time to learn about your customers’ lives and the problems they’re facing, That will guide your marketing plan.
Make sure that you take the time to understand who your customers are, where they live, their ages, hobbies, and any information that could be relevant.
By tailoring each piece of content or message toward a specific group of people based on these factors, you’ll have a much better chance of gaining new leads or generating more sales.
For example, if you are trying to market weight loss products geared towards middle-aged women that love coffee, your headline could be Lose 20 pounds in 3 weeks without giving up coffee.
You can be able to come up with such headlines because you understand your customer details.
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Gain Access to your Supposed Customers’ inbox
Gaining access to your prospects’ inbox is known as the pre-purchase stage. You can accomplish that by giving out useful information freely in exchange for their email address.
That is a very essential step because it serves as permission for you to message them further with more information about your product.
There are four stages to email marketing customer journey once you gain access to your prospects’ inbox.
Step 1:
Welcome Emails
This set of emails that your prospect will receive once they sign up with you. It is a detailed email containing who you are and what you offer.
It explains in totality what your reader will be expecting from you from the moment they signed up.
This is a very crucial step because it determines the level of commitment your prospect will be to your offer or not.
So, ensure you touch the pain points of your prospect because that makes them feel being in the right place.
In other words, it shows you understand their feelings and pains, and you could have a solution to their problem.
Step 2
Lead Nurturing Emails
Anyone that gives you access to his email becomes a lead. So, the second step is about nurturing them with the right information.
At this stage, you’ll have email series that must educate your prospect on how to overcome their problems.
In other words, you have to prove to them that you have a holistic solution to their problem.
This is where you discuss why they are having the problems and possible means of solving their problems.
Step 3
Seles Email Series
The selling email series introduce your products to your prospects. At this stage, you will focus on the benefits over the features of your products.
Your prospects should know why your product remains their last hope. It will be accompanied by a series of testimonials.
Above all, the sales emails should come with a full money-back guarantee. That is to prove that you are confident in your product
Step 4:
Post Selling Email Series
Post selling email series is a set of emails sent to your customers to check on how they are fairing with your product.
Although a lot of business owners neglect this stage, it is the most important of all the stages. This is because the customer feels honored for being checked on.
It cements the customer relationship journey in every business
Email Marketing Customer Journey-Conclusion
Email marketing customer journey is otherwise known as a funnel. A prospect must pass through these stages before becoming a customer
Interestingly, you can automate all these stages with the help of easy-to-use email marketing software such as Aweber or Getresponse.
