Difference Between MailChimp and GetResponse Email Marketing Platforms

So, you’ve been looking to pick up an email marketing platform for your small business, and everyone you ask seems to suggest either GetResponse or MailChimp. Now you’re lost between the two, as you can’t determine the difference between them.

Table of Contents

Well, you don’t have to worry anymore because this platform is ever ready to give you all the information you need about email marketing.

This article will give you a detailed breakdown of what makes MailChimp different from GetResponse. Unlike other articles, where they just give you a lengthy comparison of the two without telling you what sets them apart, this article will dwell more on the latter.

By the time you’re done with the article, you’ll be able to decide on the actual platform to use based on the features that suit your business more.

Let’s dive into it. Shall we?

What is MailChimp?

MailChimp is a heavy-duty marketing platform that helps you maintain healthy interactions with your customers, clients, and whomever you deem fit.

MailChimp helps you become a better marketer by providing you with contact management tools, well-designed email campaigns, and detailed data analysis.

Unlike other marketing platforms, MailChimp is a fully web-based application, which means you don’t have to install any software on your computer to use it.

The platform is beginner-friendly as it has lots of guides and tutorials capable of making a complete novice an expert in email campaign management.

What is GetResponse?

GetResponse is an email marketing platform that helps you build quality relationships with your prospects and successfully turn them into customers. With a deliverability rate of 99.5%, GetResponse ensures your emails get to your prospects at the right time.

Personally, I use Getresponse because it suit my business model.

What is the Difference Between the Features of MailChimp and those of GetResponse?

Ease of usage

While both platforms have beginner-friendly drag-and-drop tools that make it easy to use their platforms, MailChimp simply offers a much easier-to-navigate interface.

As a beginner, every tool you need is right there for you on the platform, and there’s a tutorial or guide right next to it that shows you how to navigate it.

Email Templates

MailChimp offers over a hundred email and landing page templates to its users. These templates will fit into any kind of message you want to send out.

However, GetResponse offers over 500 HTML templates for your emails and over 200 for your landing pages. All these are super responsive, easy-to-edit templates that suit more than 20 industries.

Automation

Both platforms offer marketing automation features. You can trigger emails based on user actions, purchases, data changes, and time.

MailChimp offers a simple autoresponder feature that sends certain messages to your customers based on their actions in your sales funnel.

GetResponse has a more sophisticated autoresponder feature. It creates a journey builder loop that uses a lead scoring model to take your prospects to different stages of your sales funnel.

While MailChimp offers a much simpler user interface in this regard, GetResponse beats it in functionality.

List Management

Segmenting your contacts and managing your lists properly is an important feature you should look out for in your email marketing platform.

MailChimp offers you excellent email list segmentation features. You can segment your audience based on shared demographics. However, GetResponse beats it in this regard.

GetResponse offers you more advanced segmentation and list management features. Unlike MailChimp, you can move contacts between lists easily and even add certain conditions to users or groups.

Pricing

You’d be curious to know the price differences between MailChimp and GetResponse. Both MailChimp and GetResponse offer free, paid, and custom pricing plans. However, the difference is in the pricing structure.

Here’s a breakdown of their pricing plans:

MailChimp Pricing:

Here are the four pricing plans for MailChimp:

Free – This plan has a contact limit of 500 and a monthly email sending limit of 2500.

Essentials – starts at $11 per month with a limit of 500 contacts. The monthly send limit is 10 times the contact limit (5,000).

Standard – starts at $17 per month with a limit of 500 contacts. The monthly send limit is 12 times the contact limit (6,000).

Premium – starts at $299 per month with a limit of 200,000 contacts. The monthly send limit is 15 times the contact limit (3,000,000).

GetResponse Pricing:

GetResponse offers an unlimited email send limit on all its plans. Apart from the free plan that has a contact limit of 500, the other plans allow you to store up to 100,000. However, the basic contact storage capacity of the paid plans is 1,000. The more contacts you add, the more your prices increase.

Here are the four pricing plans for GetResponse:

Free plan – Send unlimited emails to 500 contacts

Email marketing plan – starts at $19 per month for 1000 contacts.

Marketing Automation – starts at $59 per month for 1000 contacts.

Ecommerce Marketing – starts at $119 per month for 1000 contacts.

What are the Critical Differences between MailChimp and GetResponse?

Here are the key differences between MailChimp and GetResponse:

The maximum send limit of MailChimp is 3,000,000, which is on the premium version, while GetResponse offers unlimited email sends on all its plans.
GetResponse offers you webinar and event management features, while MailChimp does not.
MailChimp charges you for every subscriber in your contact list, while GetResponse charges you for only active subscribers.
The GetResponse platform is available to its users in more than 8 languages, while MailChimp supports Spanish and English only.