Email marketing presents businesses with a chance to build relationships with customers, boost engagements, and increase sales. Several email service providers are available these days including Klaviyo and Omnisend. One question that comes up in most email marketing conversations is, “what’s the difference between Klaviyo and Omnisend?”
Both email marketing tools come with an array of features and tools that will help your brand. However, to figure out which one suits you better, we need to discuss their pros and cons as well. Continue reading as this post attempts to put the Klaviyo vs. Omnisend debate to rest.
Omnisend Overview: Features, Pros, Cons, and Pricing
Omnisend is one of the most popular cloud-based marketing platforms around. This platform is great for companies that have surpassed beginner-friendly digital marketing and need access to advanced features.
Omnisend is designed to help e-commerce businesses with very high sales standards. One of the top features of this platform is that it allows you to see who makes purchases from your emails. If you need an email marketing tool with automation, this platform ticks this box perfectly.
Below are some of the features of Omnisend:
- Web forms
- SMS marketing
- Regulation compliance
- List management
- Landing pages
- Integration with messaging platforms
- Integration with e-commerce platforms
- Event-triggered emails
- Drip email marketing campaign functionality
- Customizable templates
- Auto-responders
- Analytics and Reporting
- Abandoned cart follow-up
- A/B testing
The features of Omnisend are great and make it one of the best digital marketing tools out there. What are the pros and cons of this platform? Check them out below:
Pros
- Clean backend design.
- Product picker tool to improve your newsletters. This tool selects products, their descriptions and images, and prices from your store and places them in your newsletters automatically.
- Top-notch customer service.
- Automations that are easy to use, learn, and implement.
- Pre-filled popups.
Cons
- Not as many design options as most of the other top ESPs.
- Quite lacking in customer communication, especially before rolling out updates.
Pricing
Omnisend, like other ESPs, has an array of plans. Let’s show you the different plans and their offerings below:
- Free plan: You can create and send up to 15,000 emails every month on this plan.
- Standard plan: It costs $16 every month for 500 subscribers. You can also send 15,000 emails every month with this plan. Some of the other perks include access to SMS marketing and email automation. This plan increases in price with an increase in the number of subscribers.
- Pro plan: This plan costs $99 for 500 subscribers per month. Like the plans before it, you can send 15,000 emails every month. Subscribing to this plan gives you access to $99 worth of SMS credits each month and omnichannel marketing. Note that the cost of this plan increases with a rise in the number of subscribers.
- Enterprise plan: This plan comes with custom pricing. You can reach out to the company’s customer support to find out how to subscribe. Some of the perks of the enterprise plan include unlimited SMS credits and emails every month.
Read Also:
- Email marketing retention strategy for every business owner
- What is the average ROI for email marketing?
Klaviyo Overview: Features, Pros, Cons, and Pricing
Klaviyo is another popular cloud-based email marketing and management tool. Like Omnisend, it is great for advanced users, however, beginners can learn to use it easily.
E-commerce stores will find using this platform pretty easy as it integrates with several e-commerce platforms easily. Some of these e-commerce platforms include WooCommerce, Shopify, and Magento.
B2C and B2B companies with custom websites and e-commerce platforms will also find Klaviyo useful.
This platform imports customer information once you have integrated it with the e-commerce platform you use. With this, you can segment your customers to improve email personalization and target them with different flows and campaigns. Below are some of the important features of Klaviyo:
- Workflow creation
- Web forms
- Templates
- Regulation compliance
- List segmentation and management
- Landing pages
- Integration with Facebook audiences
- Integration with e-commerce platforms
- Event-triggered emails
- Drip email automation
- Customer data
- Auto-responders
- Analytics
- A/B testing
Experts regard Klaviyo as a highly intuitive tool despite being packed with all these features. Learning and using this platform is very easy for newbies. Regardless of all the praise, this platform has its drawbacks, like every other product. Check out the pros and cons of Klaviyo below:
Pros
- An intuitive user experience that makes the platform very easy to learn and use.
- Allows you to create visual maps of emails that you need to send before choosing the recipient and the sending time.
- Klaviyo provides individual customer tracking so that you can see each person’s journey through your sales funnel. As such, you can identify website visitors, if they opened your email, or purchased a product or service.
- Loads of built-in templates to make email design a breeze.
- Automation workflows.
- Access to analytics to track marketing success.
- Split-testing to find out what works best for your campaigns.
Cons
- Learning can be prolonged because of the wide array of features available.
- Works best for e-commerce businesses so service providers may not enjoy its full potential.
- Customer service may be poor.
- Quite expensive compared to other ESPs.
Pricing
This platform allows you to pay for email marketing or SMS marketing alone. Alternatively, you can choose both depending on your marketing goals and needs. Klaviyo has a price estimator on its website to help customers calculate costs accurately.
For email only that costs $20 monthly, you get the following:
- 500 contacts maximum.
- Unlimited email sends.
- Chat customer support.
- Email customer support.
It rises to $45 per month and $70 per month for 1,500 and 3,000 contacts respectively. Klaviyo has a free option but it only accommodates 250 contacts and you can only send 500 emails every month.
Difference between Klaviyo and Omnisend – Roundup
To conclude this post, let’s show you different factors and who wins between Klaviyo and Omnisend:
Mobile deployment – Klaviyo wins
Omnisend doesn’t have mobile deployment so Klaviyo is the clear winner here.
Building email lists – Tie
Both platforms make building email lists easy. While Klaviyo works with triggered forms, Omnisend uses gamified pop ups.
Email editor – Tie
While Klaviyo offers easier product recommendations and more templates, Omnisend presents more gamification features and content customization options.
Customer support – Omnisend
Omnisend clearly takes this as a few complaints about Klaviyo have been registered in this regard.
In the end, the one you choose depends on your business marketing goals and personal preferences. Do you have any questions? Kindly drop them in the comments section below.