Are you thinking of expanding your business? Or are you searching for how to acquire and nurture clients for your business? If your answer to these questions is yes, then CRM and email marketing for small business skills are all you need today.
You can’t go wrong with CRM and email marketing if done rightly. This is because it is a profitable venture. You can make a 4200% return on investment on any amount used in this marketing channel.
To further make you understand the viability of CRM and email marketing for small business. A statistical report by Statista in 2021 states that the global email marketing market had an estimated value of $7.5 billion in 2020. And it was projected to rise to $17.9 billion by 2027.
Without further ado, let’s deeply look into this form of marketing.
What is CRM?
CRM stands for customer relationship management. It is a software tool designed to manage the relationship between businesses and their customers.
The software takes care of accessing and recording customers’ details. Such as emails and phone numbers, and store them according to preference.
Other information that the tool keeps a record of is the demographics. This involves age, gender, income level, and many more.
Relationship building is the soul of every business. People easily buy from who they know and trust. So, customer relationship management should be the priority of every business owner.
The best way to succeed in growing your business is to combine CRM with email marketing. So, what is email marketing?
What is Email Marketing?
As the name implies, it is a marketing channel through which businesses use emails to educate and promote their products to those on their contact list.
It entails sending series of email sequence to educate, and build trust between the sender and the potential customer
What is the difference between CRM and Email Marketing?
Though people use CRM and email marketing interchangeably, there is a great difference between the two.
CRM is all about managing the relationship between the business and customers via stored data.
On the other hand, email marketing is a channel through which businesses send promotional or informational messages to customers on their contact list.
However, effective email marketing can be achieved using stored customer data.
Why CRM and Email Marketing is Important for Small Business
The importance of CRM and email marketing for small business cannot be over-emphasized. It is a marketing channel that speeds up business growth easily because it is all about trust.
Email marketing helps small businesses generate massive profits if done correctly. CRM leads to brand awareness faster than you can imagine because it helps businesses address customers accordingly.
Above all, it creates a business bond that leads to a long-time customer circle of repeat buying.
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CRM Email Marketing Tools
CRM is an integral part of email marketing tools. So, let’s discuss some email marketing tools with built-in CRM software.
HubSpot
HubSpot provides one of the best CRM systems out there. The platform gives marketers access to email automation features, templates, and comprehensive email analytics.
This saves the user lots of time and effort as the automated emails are based on the subscriber’s actions.
You can also track the emails sent to customers to see how many emails were opened and the actions the customers or prospects took afterward. The user can then resend emails to customers who failed to open the first email.
ActiveCampaign
This is highly recommended for marketers who prefer platforms with more marketing automation features. It is emailed automation software with a built-in CRM.
The platform has an extensive email template library. It also offers A/B testing features with awesome Facebook, Shopify, PayPal, Unbounce, and Pipedrive integrations. This platform also offers personalized email content to each customer. It uses the historical data of images or contents the customer or prospect has viewed in the past.
Sendinblue
This software has a send-time optimization algorithm that dictates the best time to email a set of contacts. It also has a feature that tracks sent emails and resends them to contacts who failed to open them the first time you sent them.
Sendinblue is awesome software that aids marketers in building and maintaining relationships using its numerous features.
Keap
This CRM software has been in existence consistently for the past 20 years. It features a combination of different CRM into a single system. It offers a funnel-building feature that enables you to design a free-flowing funnel. That easily helps gather leads and converts them to buying customers.
Keap offers a sales and marketing automation that makes email marketing seamless and profitable. Not only that, but it also has a very effective reporting and analytics dashboard.
You can easily find different reports for different marketing objectives on the dashboard. And use them to get valuable insights on how to better your marketing operations.
Keap was founded in 2021 and was formerly known as Infusionsoft.
Other powerful CRM software with amazing features are Salesforce, Insightly, Zoho, Agile, and Nutshell. They have unique peculiarities, and picking any of them would surely enhance your email marketing campaigns.
How does CRM work with Customer Mail?
In case you are wondering how CRM works with email marketing, here is a detailed breakdown:
It provides comprehensive information that a marketer uses to draft personalized customer emails.
It gives a marketer an insight into a prospect’s position in the sales funnel.
CRM makes it easy to track customer history and activities with a business.
In a nutshell, it relieves the marketer from the bulk of tedious activities that email marketing requires.
Benefits of Using a CRM with Email Marketing
There are numerous benefits a CRM can offer a business owner or marketer who uses email for most of his marketing activities. Some of those benefits are:
Provides a Central Store for Audience Data
Good and efficient CRM software has a centralized hub where all customer data is stored, making it easy for anyone in the organization to access this data.
It stores customer details like phone calls, sales activities, user behavior, detailed contact information, and lots more.
Makes Email Creation Easy
An efficient CRM email marketing tool provides easy-to-edit and customized email templates that a marketer can use to quicken his marketing.
These templates are designed to be responsive across every device. This is to make it easy for customers to access the emails from any device and still have the same seamless reading experience.
Offers Personalized Campaigns
With the collected user data in the software, it is easy to create targeted email campaigns that meet customers’ interests and preferences.
CRM and Email Marketing for Small Business-FAQ
Can small businesses use CRM?
Yes. Every small business that wants to grow must use customer data base. In other words, a small business must incorporate email marketing.
Because most email marketing tools come with built-in CRM
Is email marketing a part of CRM?
Yes. With email marketing, you keep building a relationship with your customers.
This is because CRM software helps to send the right email to the right set of customers.
CRM and Email Marketing for Small Business-Conclusion
With this article, every small business owner needs to get CRM with email marketing structure. It will greatly increase profit and accelerate the growth of the business.