You are searching for the cheapest email blast service, but in this article, I will present to you the most affordable.
I said they are affordable because the results of the services are usually amazing.
Many marketers think that Email marketing is outdated, but I am telling you that it is one of the most important methods of digital marketing.
You get a higher ROI from email marketing than social media, SEO, or any other digital marketing method. One way to use email marketing is via email blast service.
What is an email blast? How does it work? Is it effective? Who does the cheapest or most affordable email blast service?
These are some of the important questions that this post seeks to address. Want to find out the answers to these questions? Grab a seat and continue reading.
What does Blast Email Mean?
Blast emails are also known as email blasts or mass emails. It is an email strategy that involves sending one email to a large audience simultaneously.
This method of sending bulk emails doesn’t employ email segmentation or personalization. Because of this, blast emails hardly produce great results.
Several marketers adopted this strategy before the arrival of legal regulations and best email practices.
The aim was that they would accomplish their marketing goals by reaching more inboxes. With regulations and best email practices in place, the best results come from sending emails to genuinely interested audiences.
Are Email Blasts Effective?
Now that you know what blast emails mean and how they work, here’s a question that needs answering. Are email blasts effective? Answering this question is important considering the legal regulations and best email practices in place.
Experts believe that they are not as effective as they used to be. Here are three reasons why:
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One of the new rules of email marketing is segmentation. There is no longer a one-size-fits-all email. You need to send emails to recipients based on their needs.
Segmentation allows you to identify different groups within your email lists for a more focused and effective email marketing approach. You can use the following factors to segment your list:
- Behavioral characteristics.
- Entertainment habits.
- Hobbies, etc.
No specific target
Blast emails don’t have a specific target. Most people confuse targeting and segmentation in email marketing. They may seem similar but they are quite different.
The former continues from where segmentation stops. It focuses on how inviting each segment is to tailor emails to suit the exact needs of each segment.
Emails blasts lack planning and scheduling. Because of this, they are neither frequent nor consistent.
The result of this is “zero impact” despite all the marketer’s hard work. Why does the unpredictability of blast emails affect your campaigns? Here are a few reasons:
- No emotional connection between the recipient and your brand.
- An unexpected email doesn’t provide sufficient information about your business.
- Lack of consistency implies unreliability.
Despite all these challenges, you can still get the best from blast emails if you choose to use them. How do you achieve this? Here are a few tips:
- Improve your email design.
- Choose the best sending time for your prospective recipients.
- Be consistent with your email copies.
- Adopt email personalization.
- Work with analytics.
- Choose the right email blast service for your business.
Cheapest Email Blast Service
Email marketing helps to build relationships with customers and prospects, improve brand awareness and customer loyalty, and drive engagement.
We have already established how choosing the right email blast service will make your blast emails more effective. This section will show you some of our top picks:
Sendinblue – Best overall
Sendinblue is arguably one of the most famous email marketing platforms in the world. It provides everything you need to send regular bulk emails and blast emails.
Beyond these, you also have access to analytics to track your campaigns to help you get better results in the future.
Do you know that you can send about 300 emails each day on Sendinblue without spending money? This is probably one of the reasons why it is so popular. This platform comes with several features including:
- Landing pages.
- Retargeted ads.
- Facebook ads.
- Sign up forms.
Constant Contact – Best drag-and-drop editor
Constant Contact is another great platform for sending blast emails. Its intuitive drag-and-drop editor is one of the best on the market.
This editor allows you to create great emails that align with your brand and message. The good news is that you don’t need any coding knowledge to work with Constant Contact.
You have access to over a hundred mobile-optimized templates to work with. These factors make this platform one of the easiest to use. Below are some of the features of Constant Contact:
- Drag-and-drop email editor.
- Simple automation tools.
- Over 100 mobile-friendly templates.
Hubspot – Best in automation
Experts consider Hubspot to be the king of digital marketing automation. With this in mind, it doesn’t surprise anyone how much the platform has in terms of email marketing solutions.
One of the keys to effective blast emails is timing and the automation feature of Hubspot makes this very easy.
You can set triggers for each subscriber making it easy to nurture your leads into returning customers. The platform also has a mapping tool that improves visibility and makes optimization far easier. Here are some features of Hubspot:
- Powerful email automation.
- Top-notch email templates.
- Conversion and traffic analytics.
- Mapping tool.
How Much does an Email Blast Service Cost?
The truth is that you cannot peg email blast services to a specific amount. Different businesses spend varying amounts on blast email services every month.
A mid-size business should spend between $9 and $1,000 every month on average if they handle the process by themselves. The cost can change to between $300 and $500 if they decide to employ an email marketing specialist or agency.
The good news about email marketing is that you get to enjoy between 4200% and 5000% ROI on your investment.
What matters is how well you execute your email marketing campaign. The idea is to create email copies that put your brand in your recipient’s mind perpetually.
Back to how much an email blast costs. Here are some factors that determine the amount you will spend on blast emails monthly:
- Your industry.
- Annual revenue.
- Overall digital marketing goals.
- Your products or services.
- Percentage of revenue you generate online.
Whatever the case is, we suggest that you create a budget and work with it for the best results.
Cheapest Email Blast Service-Conclusion
Email blast service might not seem so effective because of the legalities and best practices. However, using the principles above, you can still send blast emails and get great results. We have shown some of our top picks in this post.