Without any doubt, part of the success of any email marketing depends on the email marketing platform used. Therefore, you are right by searching for the benchmark email marketing reviews.
Getting the views and reports from firsthand users is one of the ways to ensure you are on the right path. That is why I present detailed benchmark email marketing reviews for anyone considering using the Benchmark for email marketing.
In this review, I consider the features such as the pricing, automation, and integrations and the pros and cons of the platform. It will interest you to know that Benchmark was the first email marking platform I used in my early years online.
So, with further ado, let’s deeply take a look at the platform.
What is benchmark email marketing platform?
It is a platform that allows marketers to send customized and personalized emails to those on their email list. In other words, it is a marketing tool that helps business owners capture email addresses. And send email sequences after that.
Let’s look at the features of this marketing tool.
Benchmark Email Pricing
Free plan
I did like to start with benchmark email pricing. It will interest you to know that the platform has a free plan for every marketer. You can sign up on the platform and start sending emails from day one.
The good thing is that there is no limit to the number of people you will have on your list on a free plan. But there is a limit to the number of emails you can send monthly, which is just 250.
If you are a beginner, the free plan is a fair deal.
Pro Plan
The regular plan entails paying $11 monthly for a number of contacts ranging from 0 to 500. The cost of the pro version increases with an increase in the number of subscribers
Enterprise Plan
The enterprise plan is for businesses and companies with large email subscribers. You can go for it only if you have up to 125,000 subscribers and above.
Benchmark Email Features – Automation
Have you ever heard of hand-free marketing? That is what you will experience with this email marketing platform.
You can automate from a welcome email to thank you email after the sale. This means you can automate every step you need to convince a prospect to buy from you.
Report Tracking
The platform tracks every inch of your marketing effort, ranging from opening rate, deliverability, and many more. This feature allows you to identify the exact time to send emails to your subscribers for maximum performance.
Also, the A/B testing feature of benchmark email templates helps you identify the right email for the right segment.
You can integrate your Google analytics with this platform, which you can read from the dashboard.
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- Cheapest email marketing service
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Benchmark Email Features – Integration
Integration is the feature I love most about the benchmark email marketing platform. It is integrated with over 150 services. And that makes it possible for marketers to widen their reach.
The Benchmark integration with WordPress and Shopify is the simplest I have ever seen. There is no limit to what you can do with this email marketing software in marketing.
List Building
The lifeline of every business is the number of new customers it acquires. It means that list building should be of priority to every business owner.
With benchmark software, list building becomes a breeze. You have the right to customize the signup form to appeal to your audience.
The system is automated to collect your readers’ email addresses without ease.
Landing Page Creation
Having a captivating landing page leads to a high conversion rate. It is no longer news that hiring programmers to build a world-class landing page costs a fortune.
But Benchmark platform makes building landing pages easy for marketers. With the drag and drop feature, you will have a captivating landing page for your business.
The landing page templates are designed to convert prospects to customers in any niche you find yourself.
With all these features listed above, you may still ask, is benchmark email service a good product?
Is Benchmark Email Service a Good Product?
My answer to this question is a resounding yes. It is a good product, especially if you are new to email marketing.
Let’s fall back to benchmark email pricing again. Comparing benchmark email pricing with other platforms, you will notice that it is the most affordable.
The ease at which you can use every feature of the platform is why I wrote this benchmark email marketing review.
Using the platform removes the guesswork most marketers face with other complex email marketing software.
Benchmark Email marketing Reviews- Pros
- It is a very easy to use
- Very affordable
- Comes with built-in templates for email and landing pages
- High tracking accuracy.
Cons
- The functionality of the vital features is limited on the free version
- The support was not encouraging at all. Though I understand that they have improved
Benchmark Email marketing Reviews –Conclusion
Email marketing is the most profitable marketing channel known to man. Therefore, every serious business owner must incorporate it as part of marketing.
However, one of the essential factors that will determine the success of an email marketing campaign is the platform. That is why I revealed to you the benchmark email marketing platform.
It is a good platform marketers, especially if you are new to email marketing. The interface is user-friendly, with a lot of drag and drop options.
Above all, if you are on a tight budget, never delay trying this platform out.