B2B Email Marketing- Thing you must Consider - Relaxed Mode
B2B Email Marketing
B2B Email Marketing

B2B Email Marketing- Thing you must Consider

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Getting B2B email marketing can be quite tricky. There’s a lot to consider including making email marketing platform choices, deciding budget limits, and handling creative demands. Business owners and email specialists have so much to juggle when sorting out B2B email marketing campaigns.

One thing we can never overlook is the viability of email marketing. While some folks may regard email marketing as outdated, it still presents the best ROI of all the digital marketing processes. Experts say that you can get about 4,200% ROI with email marketing. That’s way higher than the 317% from SEO and 200% from PPC.

To get the best of your B2B email marketing campaigns, you need to be meticulous with your planning. The first step to planning is understanding the idea and working on your strategy.

What is B2B Email Marketing?

B2B email marketing focuses your email campaigns on businesses, not individual buyers. In other words, it is a type of email marketing that targets other businesses with your products or services.

Truth be told, several B2B email strategies seem to overlap with B2C methods. However, there are a few remarkable differences between both. In B2B email marketing, you educate your target audience about your products and how these products can improve their businesses.

Experts believe that B2B marketing and email marketing are a match made from heaven. The only problem is that, unlike B2C email marketing, tracking B2B marketing analytics is a bit more difficult. Asides from this, understanding how to create B2B email copies is another major challenge.

B2B Email Marketing Strategy

You cannot use general B2C email marketing strategies for your B2B email marketing campaigns. Also, there is no one-size-fits-all strategy for your email campaigns. This is why we have put together a few strategies that you can combine to get the best results.

Profile your target audience

Here’s something you should know about your target businesses. You are not trying to convince the entire business to patronize your brand. What you are doing is wooing the decision-makers that determine if the company needs to purchase from you. These people are called the “buying center” and they include the following roles:

  • Gatekeepers: Those controlling information flow among members of the company’s buying center.
  • Initiators: The individuals that first get wind of your product and spark interest.
  • Deciders: Those who make the final decision on whether or not to make the purchase.
  • Buyers: The individuals handling the administrative and logistic aspects of the potential purchase. This includes contract terms, budgeting, and renewals.
  • Users: These are the end-users of the product should the company decide to patronize your brand.
  • Influencers: Any of the individuals that influence opinions within the buying center.

Email segmentation

Tailoring emails to suit the needs of individuals within a company is very difficult. How do you craft emails to suit all the different members of the buying center listed above? The easiest way to achieve this feat is through email segmentation.

You can easily group subscribers into different segments based on their characteristics using email segmentation tools. A good email marketing platform should have such tools.

Using these tools saves you the stress of grouping your contacts by industry or company, which is more stressful. Now, you can create lists based on different buyer personas. This way, you hit each subscriber with content that suits their needs, interest, and position in the buying center.

Work with templates

Another important strategy that helps to improve your B2B email marketing campaigns is using templates. Push yourself to build a library of top-quality email templates. To be sincere, doing this will take time, but you’ll be grateful you took the step later.

One very important factor to note about email templates is that the recipient shouldn’t know it is a template. Get templates for the different classes of emails you send. Ensure that the templates are visually distinct. The main benefit of using templates is that it saves you time and makes your emails look more professional. Examples of templates to curate include:

  • Welcome emails
  • Unsubscribe emails.
  • Report emails.
  • Webinar and event emails.

Split your campaign into modules

Your B2B email cycle should resemble a B2B customer journey. Split your campaign into modules to make the emails relevant to the recipient and their stage in the marketing funnel. The main stages of this journey in no particular order include:

  • Decision-making
  • Awareness
  • Advocacy
  • Retention
  • Consideration

Each stage has specific emails that suit the recipients. Figure this out based on the needs of the recipients to improve your overall B2B email marketing campaign.

Best B2B Email Marketing Software

The market is filled with loads of B2B email marketing software. Choosing one might be a difficult chore so we have put together a list to help you. Here are some of the best B2B email marketing software in 2022:


This email marketing platform is designed for sending automated and transactional emails. Check out some of its features below:

  • A drag-and-drop editor that makes creating and editing emails faster. One of the biggest advantages of this feature is that it allows you to return to older versions of your emails easily.
  • This platform allows you to create emails in a variety of languages such as English, Spanish, German, Portuguese, and French.
  • Full automation features.
  • Time optimization feature.


This platform presents an easy-to-use B2B email marketing solution. It has a user-friendly interface and it is one of the most affordable on the market currently. Here are some of the features of SendX:

  • “WYSIWYG” editor. WYSIWYG stands for “what you see is what you get.” This editor allows you to create emails using different layouts and colors. You can also add images from your library and work with different templates.
  • Allows for email list segmentation using over 25 parameters.
  • Unlimited daily emails and resend feature.
  • Signup forms.


This email marketing platform is one of the most popular in the industry. It owes its popularity to its wide array of templates, features, and easy-to-navigate interface. Here are some of the features of Mailchimp:

  • Drag-and-drop editor for easier email creation and editing.
  • Huge library of pre-designed templates.
  • Extensive analytics to improve your campaigns.
  • High level of integration with other apps and web services.

B2B Email Marketing-Conclusion

B2B email marketing doesn’t have to be as difficult as most people label it to be. This post has provided some strategies to help you out. It has also shown you three of the best B2B email marketing software in 2022. Feel free to drop your questions in the content section if you have any.

Israel Chima

Israel CN and his team of email marketing experts render email marketing consulting and implementation strategies for businesses of any level. We help businesses grow revenue by 1000% through email marketing. Also, we setup email marketing flows on the best email marketing platforms such as Klaviyo, Getresponse, Aweber, Zoho, and many more.
The most profitable marketing channel in the world is email marketing, so every business no matter the level needs email marketing now.

Check our services here https://buildsmtp.com/
Contact: Whatsapp: info@relaxedmode.com

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